Rick Kash, CEO, The Cambridge Group, Jason Green, Principal at The Cambridge Group and Dan Vucovich, Vice President, Global Chief Customer Officer, The Hershey Company presented at Nielsen’s Consumer 360 conference on how oversupply and flattening demand are driving pricing power down, requiring retailers and manufacturers to dig deeper into determining how to attract the right customer

As Art Nielsen Jr. turns 91, we recognize his innovation and intuition. He knew that more could be done with information if it was collected in more meaningful ways.

Al McClain, Founder & CEO, Retail Wire
A primary theme of the high-energy general session on Day Two of the Nielsen Consumer360 conference was encouraging attendees to use the current recession as a learning opportunity, in order to build better relationships with consumers and/or reinvent business models.
From Nielsen’s James Russo, there was talk of the fact that great companies such as GE, Disney, Microsoft, and HP were started during economic downturns. And, he felt that consumers may soon be spending more, albeit with some restraint. Signs of the recession …

Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide updates, overviews and excerpts of key presentations and sessions.
Listening And Social Networks
Jon Gibs, VP Media Analytics, will be facilitating a Listening Zone Learning Presentation focused on social networking, citing the importance of fostering a listening environment. The presentation will feature new data from Nielsen Online’s social networking study and demonstrate how brands are getting the most out of their …