Nielsen Wire » CW

10 Most-Recalled New “Hybrid” Ads: Oct./Nov. 2008

admin — Wed, 10 Dec 2008 13:00:13 +0000

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.

Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.

Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.

Rank	Brand	Hybrid Ad Description (Seconds)	Associated Program	Recall Index
1	CoverGirl	Top Models in Action; Kim’s edgy look in cycle 5 took her to the final 5; made name for self on small screen as top reporter for MTV News; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	279
2	CoverGirl	Top Models in Action; Mollie Sue stood out in cycle 6; jet sets between major cities, posing for magazines and working the runway; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	278
3	CoverGirl	Top Models in Action; Katarzyna stood out in cycle 10; voted CoverGirl of the Week twice; recently appeared on the cover of Women’s Wear Daily; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	272
4	Bertolli Oven Bake Meals	Insider Treat; blonde woman drinking wine and eating; I am loving the Alan-Judith drama; watching these brothers makes for the perfect night at home (:15)	Two and a Half Men (CBS)	262
5	CoverGirl	Top Models in Action; Anya impressed the judges in cycle 10; signed with Elite Model Management; her new look has landed her job after job; enter the Meet the Model Sweepstakes (:40)	America’s Next Top Model (CW)	245
6	Activision	FX Sneak Peek: Call of Duty: World at War; game footage; No Rules; No Fear; No Mercy; Only Chaos (:100)	Sons of Anarchy (FX)	242
7	Bud Light	A Salute to The Shield; a look back at Season Five; montage of clips from show; brought to you by Bud Light, the difference is drinkability (:60)	The Shield (FX)	228
8	Honda Fit	Women in Honda Fit pick up actor from 30 Rock; do you know what brand integration means?; wear our Fit hat during tonight’s premiere episode; write a storyline around the Fit (:60)	30 Rock (NBC)	201
9	Flomax	CBS News Money Watch Update; battle over auto Industry bailout begins this week; gas down to $2.11 a gallon; record opening for the 007 Movie (:25)	60 Minutes (CBS)	198
10	T-Mobile	Breakthrough Artist Award; to vote, send a text message from your T-Mobile phone or go to abc.com (:35)	2008 American Music Awards (ABC)	196
Source: The Nielsen Company (October 27, 2008 – November 23, 2008).
Coverage: Primetime programs on ABC, CBS, CW, FOX, NBC, A&E, BRAVO, COMEDY, DSC, ESPN, FOOD, FX, HIST, HGTV, LIFE, MTV, NAN, SCI FI, SPEED, TBS, TLC, TNT, USA and VH1.
Note: Nielsen IAG’s ranking of the Top 10 Most Recalled Hybrid Ads includes customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content. Hybrid ads were only considered if aired during commercial pods during commercial pods. Nielsen IAG’s panel includes viewers ages 13 and older.

A hybrid ad’s “recall score” is the percentage of television viewers who can recall, within 24 hours, the sponsor of a hybrid ad they were exposed to during the normal course of viewing primetime TV on broadcast and major cable networks.

Recall scores are indexed against the mean score for all new hybrid ads during the time period to calculate an ad’s “recall index.”

A recall index of 100 indicates average recall. A recall index of 279, for example, means that a hybrid ad has proven to be about 2.8 times as memorable as the average new hybrid ad during the four-week time period.

Top 10 Broadcast TV Rankings: Nov. 3 – Nov. 9, 2008

admin — Tue, 11 Nov 2008 14:00:07 +0000

Rank	Program	Network	Viewers (P2+)
1	60 MINUTES	CBS	18,471,000
2	CSI	CBS	18,175,000
3	NBC SUNDAY NIGHT FOOTBALL	NBC	17,564,000
4	DANCING WITH THE STARS	ABC	17,089,000
5	DESPERATE HOUSEWIVES	ABC	15,854,000
6	DANCING W/STARS RESULT SP(S)	ABC	15,848,000
7	GREY’S ANATOMY-THU 9PM	ABC	15,740,000
8	SNL PRESIDENTIAL BASH ‘08(S)	NBC	14,436,000
9	CRIMINAL MINDS	CBS	14,304,000
10	VOTE 2008-9:00PM(S)	ABC	14,185,000
Source: The Nielsen Company (November 3 – 9, 2008).

Primetime Broadcast Ratings, November 6, 2008

admin — Fri, 07 Nov 2008 22:16:50 +0000

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, November 6, 2008.

ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	18,175,000
2	GREY’S ANATOMY-THU 9PM	ABC	15,740,000
3	SURVIVOR: GABON	CBS	12,013,000
4	ELEVENTH HOUR	CBS	10,902,000
5	UGLY BETTY	ABC	8,917,000
6	LIFE ON MARS	ABC	8,711,000
7	E.R.	NBC	8,608,000
8	OFFICE	NBC	8,545,000
9	30 ROCK	NBC	8,069,000
10	MY NAME IS EARL	NBC	6,700,000
Source: The Nielsen Company (November 6, 2008).

Overall, CBS won the night with an average audience of just over 13.7 million viewers, while ABC took second place with almost 11.2 million average viewers. NBC and Univision claimed third and fourth places with roughly 7.7 million and 4.6 million average viewers, respectively. FOX and the CW followed in fifth and sixth places with average audiences of roughly 4.6 million and 3.8 million average viewers, respectively.

Primetime Broadcast Ratings, November 5, 2008

admin — Thu, 06 Nov 2008 21:30:18 +0000

ABC’s “Dancing With The Stars” was the top-rated primetime telecast on broadcast TV for November 5, 2008. The program drew just over 15.8 million average viewers Wednesday night.

CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three, with 14.3 million and 11.8 million average viewers, respectively.

Rank	Program	Network	Viewers (P2+)
1	DANCING W/STARS RESULT SP(S)-11/05/2008	ABC	15,848,000
2	CRIMINAL MINDS	CBS	14,304,000
3	CSI: NY	CBS	11,801,000
4	BONES	FOX	10,172,000
5	PRIVATE PRACTICE	ABC	9,171,000
6	LAW AND ORDER	NBC	7,936,000
7	HOUSE-WED 9P	FOX	6,654,000
8	OLD CHRISTINE	CBS	6,497,000
9	GARY UNMARRIED	CBS	6,326,000
10	DIRTY SEXY MONEY	ABC	6,151,000
Source: The Nielsen Company (November 5, 2008).

Overall, CBS won the night with an average audience of just over 10.8 million viewers, while ABC took second place with almost 10.5 million average viewers. FOX and NBC claimed third and fourth places with roughly 8.4 million and 6.3 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.8 million and 2.8 million average viewers, respectively.

Primetime Broadcast Ratings, November 4, 2008

admin — Wed, 05 Nov 2008 21:00:46 +0000

ABC’s 9pm to 11pm coverage of the U.S. presidential election results was the top-rated primetime telecast on Election Night, Tuesday, November 4, 2008.

NBC’s 8pm to 11:30pm coverage of the voting results claimed second place, and ABC’s 8pm to 9pm Election Night coverage rounded out the top three.

Election returns coverage on CBS, FOX, and Univision dominated the rest of the top ten.

Rank	Program	Network	Viewers (P2+)
1	VOTE 2008-9:00PM(S)-11/04/2008	ABC	14,185,000
2	DECISION ‘08 PRIME(S)-11/04/2008	NBC	12,462,000
3	VOTE 2008-8:00PM(S)-11/04/2008	ABC	11,206,000
4	CAMPAIGN 2008 ELECT 3(S)-11/04/2008	CBS	7,410,000
5	YOU DECIDE 2008(S)-11/04/2008	FOX	4,733,000
6	DESTINO 2008 7 11/4(S)-11/04/2008	UNI	4,535,000
7	DESTINO 2008 8 11/4(S)-11/04/2008	UNI	4,474,000
8	DESTINO 2008 6 11/4(S)-11/04/2008	UNI	4,365,000
9	DESTINO 2008 5 11/4(S)-11/04/2008	UNI	3,669,000
10	DESTINO 2008 4 11/4(S)-11/04/2008	UNI	3,505,000
Source: The Nielsen Company (November 4, 2008).

Overall, ABC won the night with an average audience of just over 13.2 million viewers, while NBC took second place with almost 12.5 million average viewers. CBS and FOX claimed third and fourth places with roughly 7.4 million and 4.7 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4 million and 2.4 million average viewers, respectively.

Top 10 Broadcast TV Rankings: Oct. 27 – Nov. 2, 2008

admin — Tue, 04 Nov 2008 13:01:07 +0000

Rank	Program	Network	Viewers (P2+)
1	FOX WRLD SERIES GM5 CONCL(S)	FOX	19,844,000
2	CSI	CBS	19,098,000
3	DANCING WITH THE STARS	ABC	18,876,000
4	DANCING W/STARS RESULTS	ABC	17,445,000
5	NCIS	CBS	17,258,000
6	NBC SUNDAY NIGHT FOOTBALL	NBC	16,741,000
7	MENTALIST, THE	CBS	16,073,000
8	DESPERATE HOUSEWIVES	ABC	15,933,000
9	GREY’S ANATOMY-THU 9PM	ABC	15,319,000
10	60 MINUTES	CBS	14,322,000
Source: The Nielsen Company (October 27, 2008 – November 2, 2008).

Primetime Broadcast Ratings, October 30, 2008

admin — Fri, 31 Oct 2008 14:00:02 +0000

CBS’s “CSI” and “Survivor: Gabon” were the number one- and number three-ranked primetime telecasts on broadcast TV for Thursday, October 30, 2008.

ABC’s “Grey’s Anatomy” was sandwiched in between the two, in second place.

The season premiere of NBC’s “30 Rock” also made the top 10.

Rank	Program	Network	Viewers (P2+)
1	CSI	CBS	19,098,000
2	GREY’S ANATOMY-THU 9PM	ABC	15,319,000
3	SURVIVOR: GABON	CBS	13,015,000
4	ELEVENTH HOUR	CBS	11,248,000
5	OFFICE	NBC	9,514,000
6	E.R.	NBC	9,192,000
7	30 ROCK	NBC	8,663,000
8	UGLY BETTY	ABC	8,550,000
9	LIFE ON MARS	ABC	8,139,000
10	MY NAME IS EARL	NBC	6,269,000
Source: The Nielsen Company (October 30, 2008).

Overall, CBS won the night with an average audience of almost 14.5 million viewers, while ABC took second place with just over 10.7 million average viewers. NBC and Univision claimed third and fourth places with roughly 8 million and 4.5 million average viewers, respectively. The CW and FOX followed in fifth and sixth places with average audiences of roughly 3.9 million and 3.7 million average viewers, respectively.

Primetime Broadcast Ratings, October 29, 2008

admin — Thu, 30 Oct 2008 20:00:21 +0000

The conclusion of Game 5 of the MLB World Series, which aired on FOX, was the number one-ranked primetime telecast on broadcast TV for Wednesday, October 29, 2008.

CBS’s “Criminal Minds” and “CSI: NY” rounded out the top three.

NBC’s and CBS’s telecasts of Sen. Barack Obama’s half-hour political infomercial also made the top 10.

Rank	Program	Network	Viewers (P2+)
1	FOX WRLD SERIES GM5 CONCL(S)-10/29/2008	FOX	19,844,000
2	CRIMINAL MINDS	CBS	13,966,000
3	CSI: NY	CBS	13,754,000
4	FOX WRLD SRS GM5 CONCLPRE(S)-10/29/2008	FOX	12,080,000
5	FOX WRLD SRS GM5 CONCLPST(S)-10/29/2008	FOX	10,538,000
6	OBAMA: PAID POLITICAL-NBC(S)-10/29/2008	NBC	9,911,000
7	OBAMA: PAID POLITICAL-CBS(S)-10/29/2008	CBS	8,602,000
8	DEAL OR NO DEAL-WED	NBC	8,337,000
9	PRIVATE PRACTICE	ABC	7,933,000
10	OLD CHRISTINE	CBS	7,607,000
Source: The Nielsen Company (October 29, 2008).

Overall, FOX won the night with an average audience of just over 15.3 million viewers, while CBS took second place with just over 11.9 million average viewers. NBC and ABC claimed third and fourth places with roughly 7.4 million and 6.9 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.7 million and 2.8 million average viewers, respectively.

Primetime Broadcast Ratings, October 28, 2008

admin — Wed, 29 Oct 2008 13:45:32 +0000

ABC’s “Dancing With the Stars” was the number one-ranked primetime telecast on broadcast TV for Tuesday, October 28, 2008.

CBS’s “NCIS” and “The Mentalist” rounded out the top three, claiming second and third places, respectively, in Nielsen’s ranking.

Rank	Program	Network	Viewers (P2+)
1	DANCING W/STARS RESULTS	ABC	17,445,000
2	NCIS	CBS	17,258,000
3	MENTALIST, THE	CBS	16,073,000
4	HOUSE	FOX	13,498,000
5	WITHOUT A TRACE	CBS	12,192,000
6	GREAT PUMPKIN, C. BROWN(S)-10/28/2008	ABC	10,383,000
7	LAW AND ORDER:SVU	NBC	9,329,000
8	BIGGEST LOSER 6	NBC	8,139,000
9	ELI STONE	ABC	6,916,000
10	FRINGE	FOX	5,664,000
Source: The Nielsen Company (October 28, 2008).

Overall, CBS won the night with an average audience of almost 15.2 million viewers, while ABC took second place with almost 11.7 million average viewers. FOX and NBC claimed third and fourth places with roughly 9.6 million and 8.5 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.8 million and 2.5 million average viewers, respectively.

Primetime Broadcast Ratings, October 27, 2008

admin — Tue, 28 Oct 2008 18:33:33 +0000

ABC’s “Dancing With the Stars” was the number one-ranked primetime telecast on broadcast TV for Monday, October 27, 2008.

Game 5 of the MLB World Series, which aired on FOX, claimed second place, and CBS’s “Two And A Half Men” rounded out the top three.

Rank	Program	Network	Viewers (P2+)
1	DANCING WITH THE STARS	ABC	18,876,000
2	FOX WORLD SERIES GAME 5(S)-10/27/2008	FOX	13,237,000
3	TWO AND A HALF MEN	CBS	11,881,000
4	CSI: MIAMI	CBS	10,587,000
5	SAMANTHA WHO?	ABC	10,470,000
6	GARY UNMARRIED-MON 930 SP(S)-10/27/2008	CBS	8,654,000
7	BOSTON LEGAL	ABC	8,581,000
8	HEROES	NBC	8,189,000
9	BIG BANG THEORY, THE	CBS	7,932,000
10	HOW I MET YOUR MOTHER	CBS	7,260,000
Source: The Nielsen Company (October 27, 2008).

Overall, ABC won the night with an average audience of almost 14.2 million viewers, while FOX took second place with just over 12.1 million average viewers. CBS and NBC claimed third and fourth places with roughly 9.5 million and 6.7 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of just over 4.8 million and 3.1 million average viewers, respectively.