Surging online activity on Election Day accompanied record voter turn-out at the polls, as voters flocked to current events and news sites to follow election results.
Web traffic to sites within the “Current Events and Global News” category was up 27% on Election Day, versus the previous Tuesday (Oct. 28), Nielsen Online reported Wednesday.
The candidates’ websites also drew healthy traffic on Election Day.  Obama’s site had 1.2 million unique visitors on Nov. 4, while McCain’s site had 479,000 unique visitors.

Rank
(by
Nov. 4 UA)
Website
Unique Audience:
Oct. 28, 2008
(in 000s)
Unique Audience:
Nov. 4, 2008
(in 000s)
% Change

1
CNN Digital Network
8,496
12,847
51%

2
MSNBC …