Creating a cross-media platform footprint is vital to growing audience and market share, but deciphering it to date has been a challenge. Profiling this audience—defined as “Integrators” by CNN—no longer has to be a mystery.

At 70 million copies sold — and counting, since its release in 1988, “Madden NFL Football” is the most popular sports video game of all time.
What’s driving the wild success of EA Sports’ star product? 
A marketing vision that combines a deep understanding of the game’s core fan base with an innovative, “three-screen” strategy that leverages TV, online, and mobile phone outlets for the game, Matt Foran of Nielsen Sports, writes in the November issue of Nielsen’s “Consumer Insight” online newsletter.

ESPN enthusiasts like their sports — and the more they watch sports, the more ways they follow it.
Sports fans who watched both ESPN and used ESPN.com spent 27% more time watching ESPN TV than TV-only users — and 50% more time using ESPN.com than Internet-only viewers, according to a recent study of ESPN fans’ cross-platform media consumption habits by Nielsen Connections.
Pete Doe, Managing Director, Nielsen Connections, and Glenn Enoch, Vice President, Audience Research, ESPN, reported the findings of that research in the September issue of Nielsen’s “Consumer Insight” online newsletter.