New media. Old media. Consumer demographics. Consumer interests. An innovative media targeting model fuses the best of all worlds into a single, cross-platform view that controls for the most important variables influencing purchase.

The overall advertising environment in 2009 was fairly gloomy with slashed budgets and revised strategies to address the new reality. However, that didn’t stop the industry from evolving, and the lessons learned will likely pay-off in the year ahead.

Tapping expert knowledge across the media, consumer goods, advertising, telecom, entertainment, online and sports sectors, Nielsen offers what’s likely in store for 2010.

At 70 million copies sold — and counting, since its release in 1988, “Madden NFL Football” is the most popular sports video game of all time.
What’s driving the wild success of EA Sports’ star product? 
A marketing vision that combines a deep understanding of the game’s core fan base with an innovative, “three-screen” strategy that leverages TV, online, and mobile phone outlets for the game, Matt Foran of Nielsen Sports, writes in the November issue of Nielsen’s “Consumer Insight” online newsletter.