Valerie Bogus, Nielsen Online
President Barack Obama has reached his 100th day in office amid generally positive sentiment according to a Nielsen Online analysis of online “buzz” surrounding the 44th President. Using our Brand Association Map to plot keywords and phrases, we demonstrate visually how the conversations have shifted between his first 100 days in office, compared to the 100 days before his swearing in.
The economy and the economic stimulus package are the isues most closely associated with President Obama’s tenure, as words like “crisis,” “trillion,” “banks,” and “tax” are nested …