A Nielsen analysis of a media use study conducted by the Council for Research Excellence (CRE) found that 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%.

A pioneering Video Consumer Mapping Study conducted on behalf of the Nielsen-funded Council for Research Excellence by the Ball State University Center for Media Design and Sequent Partners examined the current state of video media use by age group. Can you tell which of the following statements are true—or merely the media equivalent of “urban myths?”
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1 – TV Viewers are increasingly likely to switch channels when a commercial comes on. TrueFalse2 – Internet has overtaken TV as the most popular of the three screens (TV, Internet, Mobile).TrueFalse3 – …

Susan D. Whiting, Vice Chair & Executive Vice President, The Nielsen Company
Of the myriad challenges confronting the television industry, the much-discussed defection by viewers to online and mobile platforms may be the most comforting; simply because it hasn’t happened. Despite the profusion of multimedia computers, broadband Internet connections and portable video devices, the overwhelming majority of Americans are staying right where they are – in front of their TV sets inside their homes.
That is just one finding from a new, year-long Video Consumer Mapping study, which calls into question several …

A ground-breaking study conducted by Ball State University’s Center for Media Design and Sequent Partners found that younger baby boomers – those 45-54 years old – are the top consumers of video media.
Conducted on behalf of the Nielsen-funded Council for Research Excellence, the study ran over the course of a year and used a custom media collector program developed by Ball State.  Researchers gathered a wide range of data usage of any of the four categories of screens: traditional TVs (including DVD/VCR and …