U.S. households with fulltime working women spent over one-third more on sanitary protection, family planning, and cosmetics products than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
Professional women live in almost one-third (32.3%) of U.S. households.  In 2007 and 2008, these households represented 44.3% of sanitary product dollar sales, 43.6% of family planning product dollar sales, and 43.3% of cosmetic product dollar sales.
Other categories skewing to households with working women include ethnic health and beauty aids, baby needs, gum, and diet aids.

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Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than …