Corporate care of the environment and support of socially responsible programs play an increasingly influential role in consumer purchasing behavior, according to the first global survey on company ethics and corporate responsibility released by The Nielsen Company. Half the world’s consumers (51%) consider it very important that companies improve their environmental polices.  In addition, 42% of consumers place high importance on fostering other programs that contribute to improving society.
The 51-country survey polled 28,253 online consumers in May 2008, providing the first global overview on consumer attitudes towards company ethics and …