Nov. E-Commerce Update: Sites With Highest Conversion Rates

admin — Mon, 05 Jan 2009 19:00:37 +0000

In November, almost one-third (30.6%) of all visitors to ProFlowers.com made a purchase — the highest conversion percentage among all retail websites, according to Nielsen.

Metrostyle (23.6% conversion rate), QVC (21.6% conversion rate), Office Depot (21.6% conversion rate), L.L. Bean (21.5% conversion rate), Tickets.com (20.1% conversion rate), Blair.com (18.9% conversion rate), Lands End (18.4% conversion rate), 1800flowers.com (17.8% conversion rate), and The Sportsman’s Guide (16.8% conversion rate) rounded out the top ten.

Top online retailers in ten key product categories, ranked by purchases and customer numbers in November, are below.

Rank	Apparel and Accessories Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	eBay	4,393	1,659
2	J.C. Penney	988	812
3	Victoria’s Secret	695	591
4	Lands End	531	472
5	Old Navy	521	464
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	DVD and Video Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Amazon	2,313	1,846
2	DirectGroup Bertelsmann	872	657
3	eBay	862	467
4	Best Buy	233	194
5	Wal-Mart Stores	198	178
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Home and Garden Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Amazon	1,456	1,186
2	eBay	1,058	666
3	J.C. Penney	784	654
4	QVC	480	372
5	Target	429	382
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Office Supplies Online Retailers	Number of Purchases (in 000’s)	Number of Customer (in 000’s)
1	Office Depot	1,387	757
2	VistaPrint	865	712
3	Staples	438	325
4	Hewlett Packard	146	139
5	eBay	140	97
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Health/Wellness/Beauty Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Avon	467	391
2	Amazon	439	388
3	Sephora	425	349
4	eBay	405	277
5	QVC	363	246
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Consumer Electronics Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Amazon	1,040	916
2	eBay	878	571
3	Wal-Mart Stores	410	381
4	AT&T	371	290
5	Apple Store	344	288
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Computer Software Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Symantec	319	309
2	McAfee	289	246
3	Amazon	184	168
4	eBay	86	67
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Jewelry and Watches Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	eBay	1,160	340
2	QVC	271	204
3	Overstock.com	179	157
4	Amazon	132	113
5	HSN.com	122	77
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Books Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	Amazon	4,203	3,252
2	eBay	1,378	693
3	Barnes & Noble	768	646
4	ChristianBook.com	120	106
5	Alibris	118	102
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Rank	Toys, Games and Hobbies Online Retailers	Number of Purchases (in 000’s)	Number of Customers (in 000’s)
1	eBay	4,118	1,489
2	Amazon	2,146	1,694
3	Wal-Mart Stores	1,003	825
4	ToysRUs	535	482
5	Target	441	396
Source: The Nielsen Company, MegaView Online Retail (November 2008).

Read the full article on InternetRetailer.com.

Nielsen Wire » conversion rates

Nov. E-Commerce Update: Sites With Highest Conversion Rates