Loyal customers provide businesses with a steady revenue stream, higher profit margins and confirmed evangelists who virtually—and virally—do much of their marketing for them. Segmentation methods are driving increased ROI among best-fit customers.

In-cinema advertising accounted for a fraction (0.3%) of all U.S. ad spending in 2007.  But according to Nielsen PreView, advertisers may want to consider increasing the presence of cinema advertising within their media mix.
For one thing, cinema audiences are literally “captive” — changing the channel isn’t an option, and there are few distractions.
Moviegoers also tend to have more disposable income than average Americans.  They purchase consumer electronics — XBoxes, DVD players, and Blu-Ray players — at far higher rates than the rest of the population, and many are voracious consumers of other entertainment …