Recent consumer reaction articles
When news of the H1N1 flu pandemic hit, concerned consumers turned to the Internet to get educated and raced to the stores to buy preventative, treatment, and sanitizing products at increased rates. The demand is far from over.
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When the FDA recommended lowering the daily dose of acetaminophen citing potential overdose and liver injury, consumers reacted. Online chatter spiked and sales went flat.
[read more]Australians feeling the economic pinch are increasingly going online to discuss soaring fuel prices, a recent Nielsen Online study found.
The study noted that online conversations about fuel price increases shot up by 150% since March 2008, when oil prices hit a record $110 per barrel. Fuel discussions in online forums continued at high levels throughout the spring, peaking in May and June.
Nielsen found that 13% of those discussing fuel online say they have converted or are considering converting their car’s gasoline engine into a Liquiefied Petroleum Gas (LPG) engine as …




