Tough economic times have forced Americans to reduce their gasoline consumption and curtail spending sprees at the grocery store.
But despite that, Americans are avidly consuming candy, Nielsen analysts told the Associated Press . Recent consumer research by Nielsen found that candy is one of a handful of discretionary items that remain virtually recession-proof. ” A dollar candy bar treat in the face of filling up the gas tank for nearly $100 can be a powerful psychological motivator,” James Russo, vice president of marketing, Nielsen, told the Associated Press.
For more detail on recession-proof and recession-vulnerable products, …

The Nielsen Company announced today that Sony Pictures Television (SPT)’s television and Internet properties reach households that account for 83.2% in annual spending for consumer packaged goods products.  This accounts for $346 billion in annual consumer spending.  The extensive analysis of media consumption and consumer behavior was conducted by NielsenConnections.
Nielsen found that households reached by SPT’s television or Internet properties at least once a month spend an average of more than $3,700 on consumer packaged goods per year, seven percent higher than households not reached by their television or Internet …

The recent economic downturn has forced consumers to rethink their spending habits. It has also forced consumer packaged goods (CPG) manufacturers and retailers to reevaluate their marketing strategies. Recent analysis by The Nielsen Company revealed those CPG product categories most immune and most vulnerable to a recession. The study shows that products such as seafood, dry pasta and candy are most immune to economic downturn. Beer and pasta sauces also show some level of immunity during tough economic times. The most vulnerable or recession-prone products include carbonated beverages, eggs, cups/plates, …