The new book from Pete Blackshaw, Nielsen Online’s EVP of Digital Strategic Services, is continuing to garner critical praise. 
On Monday, Adweek and the Miami Herald published reviews of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday).  The Herald referred to Blackshaw as a “guru on customer interaction,” while Adweek’s review featured a video interview with the author (full disclosure: Adweek is owned by Nielsen) . 
“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” has also received rave reviews from CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs.

In separate reviews published Thursday, CNBC’s Gloria McDonough-Taub and TIME’s Andrea Sachs praised “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), the new book from Nielsen Online’s Executive Vice President of Digital Strategic Services, Pete Blackshaw.   
Sachs concluded that the book, which offers guidance for marketing to Web-empowered consumers, “deserves a spot on the desk of every executive who worries about his company’s reputational risk.”
In her “Bullish on Books” blog, McDonough-Taub echoed that advice: ”‘Satisfied Customers’ is a great guide for business leaders and marketing officers who want to build …

On Monday, The Nielsen Company announced the release of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” (Doubleday), by Pete Blackshaw, Executive Vice President of Digital Strategic Services, Nielsen Online.  The book, which arrives in bookstores July 8, provides guidance for marketing in the era of Consumer Generated Media (i.e. empowered consumers).
Nielsen will host a webinar preview of the book on July 9.  To register for that event, visit: http://www.netratings.com/resources.jsp?section=event&nav=2.
For more details on the book, visit www.tell3000.com, or read a synopsis of the book in USA Today.