Recent consumer behavior articles
Sales at grocery stores in the UK showed signs of life in January after several months of minimal growth. According to Nielsen, year-over-year sales growth of 6.5 percent was recorded by top grocers.
Interestingly, sales of general merchandise such as homeware, electrical and clothing showed improvement after months of softness. Over 2008, average growth in this category was just over 2 percent; in January 2009, sales grew 4.4 percent.
“Non-foods have struggled in supermarkets for months and it was one of the first categories to suffer as shoppers cut back …
It’s no surprise that chocolate sales pick up around Valentine’s Day. Giving one’s sweetheart a box of chocolate candies has been associated with the holiday for generations. During Valentine’s week, consumers will buy more than 58 million pounds of chocolate candy, ringing up $345 million in sales and accounting for 5.1 percent of total annual sales according to Nielsen.
Sale of sparkling wines also pop during the week: more than $8.6 million in sales are recorded during the week, the fourth-largest holiday for sales of bubbly after New Year’s, Christmas and …
As consumers work hard to make their money go further, stores are feeling a hit. But supercenters are actually benefiting. Nielsen’s analysis of 2008 unit sales shows that nearly every department in supercenters showed growth, including dairy, dry grocery and prescription drugs. In fact, the supercenter channel was the only retail channel to post overall unit sales growth, albeit a modest one percent.
“Mass merchandisers and grocery stores are feeling the impact of the supercenter,” said Todd Hale, senior vice president, Consumer & Shopper Insights for Nielsen. “While the grocery channel …
Even in a recession, sales of most men’s hair care products are expected to remain steady, according to data from Nielsen’s Homescan Consumer Facts report. As male vanity continues to be all the rage, some sectors have shown solid growth: hair coloring grew 5.7 percent in 2008 over 2007, and in that year, growth was a miniscule 1.7 percent after two successive years of declining sales. New products such as brush-in gel and liquid colorings drove last year’s growth.
Dollar sales of hair preparations such as gels, pomade and waxes slowed …
Americans’ affinity for chocolate is widespread and well-known. Its household penetration is 97.3 percent, and 96.7 percent of households repeatedly buy chocolate during the year. In a twelve-month period, Americans bought chocolate candy on nearly 19 occasions.
But even this ubiquitous treat doesn’t seem to be immune to current economic conditions. Since summer, equalized unit volume (EUV) has dropped uncharacteristically as consumers try to save money in every possible category. Since July 2008, EUV sales have declined from 1.7 percent to 7.3 percent per month. The category includes four segments: chocolate …
Sales of food and beverages have been more resilient than non-consumable goods during the economic downturn. But according to Nielsen, consumers are changing the way they buy food as they seek to stretch their dollars farther.
Grocers, drug stores and mass merchandisers are seeing strong growth in store-brand items. Unit sales of those items grew an average of 4 percent in the last six months of 2008, led by dairy, packaged meats, frozen foods, deli, dry grocery and beverages. Meanwhile, branded items declined an average of 3.3 percent during the same …
We’ve all gone to the grocery store and seen them: the boxes of cookies, crackers and other snacks that offer small packs of our favorite treats that limit calorie intake to 100 calories. Given the amount of shelf space these products take up, it would be a fair assumption that these items generate a fair amount of sales. But the fact is that these products comprise a fairly small share of the huge, multi-billion dollar snack category. And with a high cost-per-ounce, the price premium for these products may be …
[read more]Oprah Winfrey starts trends. When her book club features a book, chances are good that it will be a bestseller. When she mentions a product on her talk show, millions of viewers will check that product out.
Earlier this month, Oprah discussed healthy living with her regular guest Dr. Mehmet Oz, who presented his “Ultimate Health Checklist,” which included three points about eating:
Know the five ingredients to avoid (high fructose corn syrup, sugar, enriched flour, trans fat, saturated fats)
The healthy foods to add to your diet
Antioxidants (Dr. Oz recommends tomatoes, broccoli, …
[read more]Americans are increasingly turning to foods and beverages that promote healthy living. But just how much do these foods generate in sales? And which categories have shown the most growth? Nielsen’s Healthy Eating Report for 2008 answers these and many other questions about food and beverage health and wellness claims.
Highlights of the report include:
Food labeled as “natural” generated $22.3 billion in sales in 2008, up 10% from 2007, and up 37% from 2004
Organic foods (UPC-coded) …
The worldwide economic slowdown has resulted in a significant decline in consumer spending as retailers of all types have been affected. But while people may hold on to their cars longer or put off the purchase of a new handbag, they all must eat. Even grocers are seeing a big change in how consumers are spending their money. According to new Nielsen research prepared for the BBC, food shoppers are spending their money on more basic items such as white bread, baked beans and other staples.
Sales of standard sliced white …




