UK grocery sales grew 5.1 percent in the 12 week period ended May 16th, largely due to the record number of products on promotion according to new research from Nielsen.  Morrisons continued the solid performance it has been exhibiting over the last few months with sales growth of 7.9 percent over the same period a year ago, while Asda and Sainsbury also posted gains of 7.4 percent and 7.3 percent, respectively.
“With a record of 32 percent of all sales being goods on offer in the four weeks to May 2009, …

Now more than ever, marketers are trying to identify and reach profitable and discrete market segments that were previously overlooked in an effort to keep growing in difficult economic conditions.  Predictive analytics is one way to do that: it marries a range of consumer, transaction and media information and reveals the “who” and “how” of an effective go-to-market strategy.
Predictive analytics can help marketers in several ways:  It can provide a deeper understanding of customers to guide the marketing spend; it offers guidance on selecting messages and vehicles for communicating with …

Todd Hale, Senior Vice President, Consumer and Shopper Insights
Last June, we fielded a survey to our Nielsen Homescan panel which included a question asking primary shoppers about their tendencies for reading labels on food and beverage packages.  Just under two-thirds of U.S. households (61%) agree completely or agree somewhat that they read these product labels, with 31% agreeing completely.  And as you might expect, we do see some differences when we drill down across demographic groups, but we thought it would be interesting to also look at how shoppers at …

Australians, like many consumers around the world, are cutting back personal spending by shopping less often and switching to less expensive and private label brands.  But one area where they refuse to compromise is their drink: sales of premium brands of beer, spirits and bottled wine all showed strong volume sales performance in the first quarter of 2009.
Imported and domestic premium beers posted growth of 15.3 and 18.6 percent, respectively, over the same period last year, while sales of premium spirits rose 21.3 percent.  Cheaper beer and spirit segments also …

Todd Hale, Senior Vice President, Consumer and Shopper Insights
For those of you who attended our 2009 Consumer 360 client conference, you heard the opening remarks from John Lewis, President & CEO, Nielsen Consumer North America, on the impact of the economy on our industry.  His message was about how our company is “investing considerable resources in the area of thought leadership to mine Nielsen content to understand what will happen tomorrow; where (our economy) will settle; and what will the new paradigm look like?”
When John looks at the economy he …

For 25 years, Nielsen has organized what has become one of the most important business events in Italy.  The focus of L’Incontro Nielsen 2009, which was held late last month in Sardinia, was the economic crisis and possible solutions for recovery.
Jeremy Rifkin, president of the Foundation on Economic Trends and an advisor to several heads of state, opened the event by outlining his views of the crises facing the world today: economic, energy and climate. The solution, Rifkin believes, is a third industrial revolution propelled by a hydrogen economy. …

Consumers are open to making energy-saving lifestyle changes. But, they are still far from becoming active managers of their household energy use, per new research from Nielsen Claritas. The annual Convergence Audit drew on data from more than 32,000 respondents replying both online and through the mail about their energy behavior.
While consumers are generally on board with energy conscious products, their green behavior has yet to extend to their habits in monitoring and paying for the energy in their homes.
Services offered by local utilities such as whole house energy audits, …

After the salmonella scare at the start of the year, sales of jarred peanut butter took a hit as consumers tried to determine which products were affected.  Last month, sales returned to their normal historical patterns, a trend that continued in the most recent four week period tracked by Nielsen.  On an equivalized unit volume basis, sales were up 3 percent from the same period in 2008 and down 1 percent from the previous four week period in 2009 – a trend Nielsen has seen in previous years.  Sales rose …

Todd Hale, Senior Vice President, Shopper and Consumer Insights
The recession gripping the U.S. has prompted many families to eat in and to entertain at home, and in many ways, return to basics in an effort to save money.  Many analysts are predicting that the changes being witnessed in consumer behavior will be permanent.  While these changes have had a negative impact on some sectors, others have benefited by adapting to the changing times and leveraging fundamental brand strengths.  Two such sectors — canning and freezing supplies, and gardening supplies – …

Collaboration is the theme vividly painted at The Nielsen Company’s Consumer 360 morning kick off – as attendees found themselves consumed in data illustrating a continuously changing consumer mindset, fed by an ongoing shift in consumer psychology. And the message was clear from the start: collaboration at the retail-vendor level will be key the successfully navigating this challenging, changing landscape.