The recession that has gripped much of the world over the last year has caused consumers to seek out entertainment that provides the best value for money.

Back in the summer of 2008, gas prices in the U.S. hit record highs, with an average price per gallon topping $4 a gallon.  As a result, consumers changed their behavior in order to save gas when possible.  For example, 78 percent said that they combined errands and trips where before they might not have thought twice about separate trips to the grocery store and mall.  Consumers stayed home more often, choosing to entertain at home and eat out less.  These money-saving steps were taken in an effort to save …

Top line growth of grocery sales in Britain remained slow at 4.5 percent for the twelve weeks ending September 5th compared to the same period a year ago. Unpredictable weather and fickle shoppers affected food trade, although the late bank holiday did spur sales growth of 7.9 percent on a year-to-year basis for the week ending August 29th, according to Nielsen’s monthly survey. Unit growth continued increased 2.8 percent in the last four weeks of the period.

Price cuts are providing consumers with exceptional value, but they are showing up in the form of weakening or declining department, category and same-store store sales trends for many U.S. retailers.

Nielsen’s survey of more than 18,250 affluent individuals across 35 Indian metro areas, initiated a new method of defining affluence.

Consumers around the world have cut back on a range of discretionary purchases to conserve cash.  One area where some Canadians have reduced spending is non-prescription medications, with a quarter of those surveyed changing their buying habits in this category, according to a recent report from The Nielsen Company.  Steps Canadians are taking include using over-the-counter (OTC) meds less frequently (26%), using less than the recommended dosage (13%), buying smaller quantities (10%) or cutting them out altogether (4%). 
As a whole, Canadians are more likely to wait out minor illnesses and …

For decades, consumer product manufacturers have used research such as focus groups to test new products and marketing campaigns to help ensure that they resonate.  And much of the time, those traditional techniques have been effective.  But the Internet has added a new twist to consumer research, one that makes it easier for people to voice their opinions to the world.  More and more, consumer goods firms are finding that listening to what customers are saying on message boards and dedicated web sites can yield even more insight to what …

After a month of strong growth, grocery sales in the UK took a step back in July, due largely to poor weather that dampened the traditional BBQ season.  Sales grew 4 percent in the four weeks ended August 8, 2009 compared to the same period a year ago, according to Nielsen’s monthly survey.  Unit growth was up 2.3 percent.
“The poor weather resulted in shoppers making fewer shopping trips this year.  But with grocers increasing promotional activity, with 33 percent of sales this month being on promotion, we expect monthly growth …

The notion that the global economy may be on the verge of recovery has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.  Of the 12 countries Nielsen now tracks, all but Taiwan (which declined) showed no significant change in measures of spending.  Canadian, Western European and American spending was, at best, …

Canadians are feeling better about the state of the economy, and are some of the most optimistic globally, according to Nielsen’s Global Consumer Confidence Survey.  Confidence in Canada rose 6 points – above the global average and well above confidence levels in the U.S. (where confidence continues to be flat).  This renewed feeling of confidence seems well placed in light of a recent report from the Bank of Canada, released after Nielsen’s survey, which declared that the recession has ended in the country. 
“After nearly two years of downward trending, we …