Recent consumer behavior articles

U.S. Healthy Eating Trends Part 2: Organic Enthusiasts Remain Loyal
Posted Jan 27, 2010

It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.

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Posted Jan 27, 2010

Mirroring the sentiments of consumers in many other countries, the British are feeling increasingly positive about their job prospects and personal finances but remain cautious

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Posted Dec 14, 2009

The Christmas retail season is in full swing, and in Australia, shopping is the on the minds of many, as online buzz about gift-giving is up more than 400 percent, according to research from The Nielsen Company.

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Posted Dec 11, 2009

In the UK, sales in the grocery sector grew 3.1 percent in the four weeks ending November 28, according to The Nielsen Company, a modest showing compared to last month’s sales growth of 4.2 percent and 5.6 percent in November 2008.

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Posted Dec 4, 2009

Nordic consumers have more confidence in the economy and their personal finances than the rest of Europe and are increasingly ready to spend, according to the latest edition of the Nielsen Global Consumer Confidence Survey.

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Posted Dec 3, 2009

It is now accepted wisdom that the recession has essentially come to an end. And as it recedes, observers are beginning to look at the damage wrought as well as how retailers, manufacturers and consumers changed their behavior. A new report from The Nielsen Company, “Reading the Recession,” reveals how the recession has affected the leading brands, consumer behavior and job vacancies. Using key economic indicators, consumer research, recruitment data, web site measurement and advertising spend, Nielsen has analyzed the impact of the recession on the UK and identified sectors showing early signs of recovery.

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Posted Nov 23, 2009

Vietnam’s business leaders expect to return to double-digit growth in 2010, according to the latest edition of the Nielsen Vietnam’s Business Barometer.

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Little Holiday Cheer Ahead for Online Retail
Posted Nov 18, 2009

Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.

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Posted Nov 18, 2009

Canada continues to show a steady increase in consumer confidence, with its index rising to 94, up four points since July and 10 points since April.

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Posted Nov 6, 2009

Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money. And many analysts believe that shopping behavior that has changed during the recession is permanent. One factor backing up that premise is the continued upswing in coupon use after years of declines.

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