Recent consumer behavior articles

Higher U.S. Gas Prices are Not Discouraging Buyers, But Many Are Still Feeling the Pain
Posted May 19, 2011

As gas prices climb in the U.S., Nielsen is tracking consumer actions at the register and in the home. And while consumers continue to take measures to adjust to rising prices, these actions are not as drastic as those taken in previous years.

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Posted May 19, 2011

Unlike its U.S. neighbor, where consumers are taking less drastic measures to deal with rising gas prices than in previous years, Canadians continue to feel the pain at the pump.

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U.S. Grandparents Share More than the Love
Posted Feb 14, 2011

Grandparents are a family’s greatest treasure. For many, their greatest joy is to lavish with love and spoil with splendor. And considering grandparents represent a sizable target, which will continue to grow another 11 percent between now and 2015, retailers and manufacturers would be wise to tap into the “multiplier effect” they represent.

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Posted Dec 22, 2010

As with other developing countries, Indonesia’s economy is strong, and that development has propelled a growing middle class eager to spend.

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U.S. Consumers Show High Interest in 3DTV, but Cite Some Concerns
Posted Sep 9, 2010

Consumers have concerns about a range of issues that suggest that 3DTV technology faces some challenges as it reaches the marketplace.

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Global Consumer Strategies for Saving Money
Posted Sep 2, 2010

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

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The Global Staying Power of Private Label
Posted Aug 25, 2010

While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.

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Australian Retailers: Are Your Promotions Really Promoting Your Brand?
Posted Aug 6, 2010

Sales may increase when a brand is promoted, but is the promotion actually supporting the brand? In Australia, it is estimated that up to 30% of all grocery purchases are made on promotion and trends indicate that this could increase among the key retailers.

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Posted Feb 26, 2010

According to the most recent Nielsen Global Online Survey, 97 percent of Indians consider the safety of food an important factor when deciding where to shop.

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Posted Feb 3, 2010

Following a robust December, sales in the U.K. grocery retail sector were subdued in January as the expected post-Christmas lull was further depressed as a result of snow that covered much of the country in January.

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