Recent consumer behavior articles
According to the most recent Nielsen Global Online Survey, 97 percent of Indians consider the safety of food an important factor when deciding where to shop.
[read more]Following a robust December, sales in the U.K. grocery retail sector were subdued in January as the expected post-Christmas lull was further depressed as a result of snow that covered much of the country in January.
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It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.
[read more]Mirroring the sentiments of consumers in many other countries, the British are feeling increasingly positive about their job prospects and personal finances but remain cautious
[read more]The Christmas retail season is in full swing, and in Australia, shopping is the on the minds of many, as online buzz about gift-giving is up more than 400 percent, according to research from The Nielsen Company.
[read more]In the UK, sales in the grocery sector grew 3.1 percent in the four weeks ending November 28, according to The Nielsen Company, a modest showing compared to last month’s sales growth of 4.2 percent and 5.6 percent in November 2008.
[read more]Nordic consumers have more confidence in the economy and their personal finances than the rest of Europe and are increasingly ready to spend, according to the latest edition of the Nielsen Global Consumer Confidence Survey.
[read more]It is now accepted wisdom that the recession has essentially come to an end. And as it recedes, observers are beginning to look at the damage wrought as well as how retailers, manufacturers and consumers changed their behavior. A new report from The Nielsen Company, “Reading the Recession,” reveals how the recession has affected the leading brands, consumer behavior and job vacancies. Using key economic indicators, consumer research, recruitment data, web site measurement and advertising spend, Nielsen has analyzed the impact of the recession on the UK and identified sectors showing early signs of recovery.
[read more]Vietnam’s business leaders expect to return to double-digit growth in 2010, according to the latest edition of the Nielsen Vietnam’s Business Barometer.
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Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
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