With double-digit growth across most categories measured, South Africans continued to take to the Internet in 2008, and the profile of those doing so is evolving.
Andrew Felbert, of Nielsen Online, said, “Not only are there more people online in South Africa, but they are spending more time online and viewing more content.  Companies and advertisers wishing to get their products and services in front of consumers can no longer ignore the power of the Internet.”
According to the new research:
•    The number of unique browsers and pages viewed increased by 25% …

Offline businesses can no longer afford to forego investing in Websites and online advertising, Nielsen reported Tuesday.
A new survey conducted in May by Nielsen Online found that 80% of consumer electronics purchasers visited a store’s Website before buying a product in-store.  The survey also found that most consumers (58%) prefer using the Internet for product research — compared with only 25% that prefer to do their research in a brick and mortar store.
The results indicate that consumers are increasingly turning to the Internet to conduct research before visiting local stores to make …