Sam’s Club President and CEO Brian Cornell said that retailing today can be a “daunting task” and understanding what is important to consumers and what value means to them is key to retailing success.

“Digital is good for TV,” said Time Warner Chairman and Chief Executive Officer Jeff Bewkes at The Nielsen Company’s Consumer 360 conference today. “TV is not only not dead, but it’s one of the fastest growing businesses. Ratings, time spent and viewership are all up.”

There’s a growing belief that TV “cord cutting” – when consumers reduce the amount of time they watch TV or drop their digital TV subscriptions altogether and move to viewing video online – is gaining traction. But that myth is busted.

In the U.S., young people’s media usage is markedly different from that of older generations but is likely to converge with their elders as they themselves grow older, according to Nielsen SVP of Consumer Insights Dounia Turrill at today’s Consumer 360 conference in Las Vegas.

With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape.

The world now knows a little more about Sheryl Sandberg, Facebook’s Chief Operating Officer. She runs in Nike shoes, wears Covergirl mascara and her kids eat Cheerios.

From World Cup and beyond, George Bodenheimer, President ESPN, discussed the role of three screens in the evolving media landscape during Nielsen’s Consumer 360 conference.

Kicking off Nielsen’s Consumer 360 conference in Las Vegas, Irene Rosenfeld, Chairman and CEO of Kraft Foods addressed the ways reaching consumers have changed significantly over the last 20 years and how the Internet and social media are increasingly important components.