By taking a deep dive into the study, BET was better able to understand the nuances of their audience segments. That understanding enabled BET to refine content and deliver more informed insights to their advertiser.

During his keynote address at Nielsen’s Consumer 360 Conference in Jakarta, Indonesia, Mr. Pradeep Pant, President of Kraft Foods Asia Pacific, emphasized the strategic importance for companies to focus on consumers’ need states.

Unlike Gen Y or Gen Z, Gen C is not an age cohort. Gen C are teens and 20-somethings that have been ‘hatched’ out of social media.

Mr. Mahendra Siregar, Vice Minister for Trade, Republic of Indonesia, kicked off Nielsen’s inaugural Consumer 360 Conference in Jakarta on October 19, 2010 with a positive outlook for Indonesia in his keynote address.

Karmelia Nurdjalim, Executive Director for Consumer Research at Nielsen Indonesia, warned of the pitfalls for marketers if they dilute the purity of this segment at Nielsen’s inaugural Consumer 360 Conference in Jakarta.

By 2015, Nielsen predicts mass supercenters and e-commerce to be the big winners. Industry change will grow faster and more intense in the next five years, requiring advanced, future-focused change management skills among CPG professionals.

Continued unemployment means more sensitivity to price and promotion. As marketers plan for the future, understanding the nuances of price sensitivity and the consumer’s shifting value paradigm will be critical to success.

One key to success is to precisely manage process, not the ideas themselves. CPG companies with rigid stage gates – decision points in the process where a new product idea must pass certain criteria to proceed forward – average 130% more new product revenue.

Rick Kash, CEO, The Cambridge Group, Jason Green, Principal at The Cambridge Group and Dan Vucovich, Vice President, Global Chief Customer Officer, The Hershey Company presented at Nielsen’s Consumer 360 conference on how oversupply and flattening demand are driving pricing power down, requiring retailers and manufacturers to dig deeper into determining how to attract the right customer

The final session of Nielsen’s 2010 Consumer 360 featured a highly anticipated debate between Wired Editor In Chief, Chris Anderson the New Yorker’s Malcolm Gladwell on the topic of “Free.” This intellectual “cage match” (as Anderson called it) was moderated by Nielsen’s President of Media Product Leadership, Steve Hasker.