While big Indian metros will remain a staple for marketers and increasing a rural footprint will be critical for volumes in the long run, there is a growth opportunity that is vastly under-rated by many marketers today, which could emerge as a key growth engine for the next 10 years.

With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen.

To succeed in India’s dynamic market, fast-moving consumer goods companies (FMCG) are investing in innovation to take advantage of the rapidly evolving retail landscape and the changing purchasing behavior of consumers.

Consumers in India are feeling the inflationary heat. Expenses are rising faster than income and wallets are being squeezed.

Four key areas of consumption will help drive tens of billions of dollars in sales across rural India in the coming years.

As the Indian consumer’s purchasing power has evolved, so too has the Indian retail landscape, which must now cater to an increasingly savvy and connected shopper.

A bold outlook of ongoing growth around the consumer was delivered by a trio of Nielsen executives to Indian business leaders in New Delhi today.