Advertisers placed 35 minutes of advertisements during the 2008 Beijing Olympics Opening Ceremony, according to advertising data released Monday by Nielsen.
For the first time since the Salt Lake City Winter Olympics in 2002, commercial time was down — from 43 minutes and 55 seconds during 2006 Winter Olympics Opening Ceremony in Torino and 40 minutes during the 2004 Athens Summer Olympics Opening Ceremony.
Overall Commercial Minutes
35 minutes (includes 5 min/40 sec of promos)
Top Advertisers: Parent Companies
1. Exxon Mobil Corp.: 150 seconds (2 min/30 sec)
2. McDonald’s Corp.: 120 seconds (2 min)
3. Visa …