Recent commercials articles

Posted Dec 22, 2010

The Nielsen Company released a list of the most popular media and consumer spending trends in the U.S. for 2010, covering everything from the most popular television shows, to the most liked commercials, book sales, purchasing trends, top mobile apps and more.

[read more]
Posted Dec 21, 2010

Once a novelty, the digital video recorder is now in 38 percent of U.S. homes, and its increasing popularity represents both a blessing and a challenge for the TV and advertising industries.

[read more]
TV Viewing Among Kids at an Eight-Year High
Posted Oct 26, 2009

New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.

[read more]
Posted Sep 26, 2008

ABC, CBS, and NBC aired almost three times more TV advertising during the Democratic National Convention than during the Republican National Convention, Nielsen Monitor-Plus reported Friday.
The three networks aired more than 36 minutes of commercials, including promotional announcements and public service announcements, during the DNC — compared with just 13 minutes of commercials during the GOP convention, according to Nielsen.
Of the three networks, CBS aired the most advertising during both conventions.

Network
# of Commercial Minutes
Democratic Convention
(mm:ss)
# of Commercial Minutes
Republican Convention
(mm:ss)

ABC
9:36
4:48

CBS
15:48
5:30

NBC
11:00
2:54

Total
36:24
13:12

Source: The Nielsen Company (August 25 – 28, 2008 and September 2 …

[read more]