Testifying at a public forum of the Federal Communications Commission (FCC), Susan Whiting, Vice Chair of The Nielsen Company, urged the body to tread carefully in evaluating the need for regulating emerging online and mobile video platforms.

With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape.

When it comes to making television programs available online, many companies are testing the consumer adoption of different business models and the technology required for each.

Brandon Eshman, Nielsen Online
If you think the internet can support unlimited content and you’ve been enjoying your all-you-can-eat web surfing… just wait. At the same time that consumers are increasing their use of the internet to view content at their convenience, some cable companies and ISPs are setting limits on how much content you can access in any given month – or risk paying a penalty for going over the limit the same way your phone company budgets your anytime minutes.
Comcast has levied a 250-gigabyte cap on its users, (that’s …

Kim Eugenio
Nielsen Online’s Pete Blackshaw gave a keynote speech on Friday, November 14th, at the WOMMA Summit in Las Vegas in which he stressed the importance of companies’ staying grounded in the “bread and butter,” the core values and core issues of their businesses, and not just focusing on the hottest CGM buzz words. These core objectives, especially customer service and product experience, play a critical role in motivating consumers to spread positive or negative word of mouth buzz.
One brand working hard to improve its customer service and reverse the …

Google (60% search share) and Yahoo! (18.1% search share) were the number one- and number two-ranked online search providers in the U.S. for August, according to Nielsen Online.
AT&T Worldnet Search (+203.8%) and Comcast Search (+30.9%) showed the largest year-over-year growth for the time period.

Provider
Searches
(in 000’s)
Year-Over-Year
Growth
Share
of Searches

All Search Providers
7,222,826
-7.7%
100.0%

Google Search
4,331,153
3.1%
60.0%

Yahoo! Search
1,304,889
-16.5%
18.1%

MSN/Windows Live Search
770,592
-23.8%
10.7%

AOL Search
376,331
-13.5%
5.2%

Ask.com Search
143,231
4.7%
2.0%

Comcast Search
45,438
30.9%
0.6%

My Web Search
38,550
-46.3%
0.5%

AT&T Worldnet Search
30,272
203.8%
0.4%

NexTag Search
17,901
-20.6%
0.2%

Dogpile.com Search
15,418
-27.8%
0.2%

Source: The Nielsen Company (August 1, 2008 - August 31, 2008)