Nielsen Wire » college basketball http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 NCAA Tourney Gives Sports Sites Major March Madness Bounce http://blog.nielsen.com/nielsenwire/online_mobile/ncaa-tourney-gives-sports-sites-major-march-madness-bounce/ http://blog.nielsen.com/nielsenwire/online_mobile/ncaa-tourney-gives-sports-sites-major-march-madness-bounce/#comments Fri, 10 Apr 2009 19:54:37 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=10472 Monitoring traffic to three major web properties – ESPN, Yahoo! Sports, and CBS Sports – during the recent NCAA Basketball Tournament shows a spike in activity over last year (Y-O-Y) and the boost in traffic compared to the previous month (M-O-M).

Unique Audience  And % Change
Site Mar-08 Feb-09 Mar-09 M-O-M Y-O-Y
CBS Sports 15,106,000 10,684,000 18,127,000 70% 20%
ESPN 19,844,000 17,181,000 22,938,000 34% 16%
Yahoo! Sports 19,432,000 24,953,000 25,515,000 2% 31%
Source: Nielsen Online

Additionally, video streaming on CBS Sports saw massive gains during the tournament, with nearly a 300% gain in unique users watching video. Those viewers racked up more than 380 million minutes of viewing time in March.

CBS Sports Video Viewing Usage
Statistic Mar-09 M-O-M
Unique Viewer 3,274,000 287%
Total Streams 38,172,000 1214%
Time Spent Viewing (min) 381,882,000 4465%
Source: Nielsen Online
]]> http://blog.nielsen.com/nielsenwire/online_mobile/ncaa-tourney-gives-sports-sites-major-march-madness-bounce/feed/ 1 Nielsen’s Tom Ziangas On NCAA Tournament Advertising http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/ http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/#comments Fri, 20 Mar 2009 14:15:28 +0000 Nielsen Press http://blog.nielsen.com/nielsenwire/?p=9404 Now that the NCAA Tournament has tipped off, senior vice president for Nielsen Sports Tom Ziangas talks about how important March Madness is to the CBS brand as well as the basketball tournament’s appeal to advertisers.

“The one thing you think about as far as the NCAA tournament is it’s synonymous with CBS,” said Ziangas. “I think advertisers understand that. That’s why you have people like Coke and AT&T – and even GM is actually coming back to the tournament when they pulled out of the Super Bowl. Having that cache as far as that association of the tournament to the network and bringing in that great male 18+ demographic is something that very few advertisers see, and that’s why they jump on board with the NCAA tournament.”

Watch the video for more from Tom Ziangas about advertising and the NCAA Tournament.


]]> http://blog.nielsen.com/nielsenwire/nielsen-news/nielsens-tom-ziangas-on-ncaa-tournament-advertising/feed/ 2