Recent Claritas articles

Posted Apr 2, 2010

The Duke Blue Devils have received the largest percentage of online discussion among the Final Four teams in the NCAA basketball tournament.

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Homes Below the 37th Parallel Most Likely to Have “Underwater” Mortgages
Posted Jan 8, 2010

Today’s presence of underwater mortgages, or homes with negative equity, seem to be correlated to two common regional U.S. population trends: domestic immigration from the Northeastern region to the South and Southwestern and migration from coastal California inland.

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The Haves and Have-Nots: The Demographics of Americans and Health Insurance
Posted Nov 24, 2009

Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.

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B2B Discovers Market Segmentation
Posted Nov 2, 2009

Business-to-business marketers have borrowed a page from the consumer sector, using new segmentation models to optimize sales and tailor messaging by customer, product line and account representative.

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Is the Economic Storm Over? Consumers Weigh in on the “New Frugality”
Posted Oct 2, 2009

The DOW is up and the Fed chair says the recession is “likely over,” but ultimately, it is the consumer who will determine when the economy is back on track.

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The More Affluent and More Urban are More Likely to use Social Networks
Posted Sep 25, 2009

If you’re in the U.S. and are using a social network like Facebook, Myspace or LinkedIn, chances are you’re more affluent and more urban than the average American.

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Nielsen: The Young and Moneyed Dwell in D.C.
Posted Sep 10, 2009

Washington D.C. is increasingly drawing in the young and the wealthy, according to Nielsen Claritas. A new demographic spotlight finds that 16 of the top 50 counties where the highest concentration of the young and wealthy live are in the Washington D.C. area.

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Posted Jun 19, 2009

San Francisco loves its green cars more than any other area in the U.S., according to new research from Nielsen. The new data from Nielsen Claritas’ PRIZM Market Potential Report finds that households in San Francisco are 60 percent more likely to buy a green vehicle than the average U.S. home, with Washington D.C. 44 percent more likely and New York City 31 percent more likely.
“These estimates help manufacturers and marketers better understand the markets that have ‘green’ potential, and help them focus their resources,” said Bruce Wilkinson, Vice …

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Posted Jun 9, 2009

Matt O’Grady, President, Nielsen Claritas
In a down economy, price sensitivity can trump loyalty as customers are forced to reduce their spending. Nationwide surveys have reported a decline in corporate allegiance as consumers shift their concerns from patronage to price. When the Nielsen Convergence Audit surveyed 38,000 Americans about their technology purchases, 24 percent said they had switched their cell phone, cable TV and Internet service providers in the last six months of 2008. To strengthen the bonds with their best customers and retain wallet share, a number of innovative companies …

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Posted May 26, 2009

In the current volatile economic environment, consumers are shifting their money from higher-risk investment accounts into more conservative savings and non-interest checking accounts, according to the quarterly Market Audit from Nielsen Claritas. Based on findings in the 4th quarter of 2008, the Market Audit, a comprehensive assessment of the financial products being used, the opportunity exists for financial institutions to attract new customers and retain existing ones by offering low-risk accounts such as fixed interest savings accounts, variable interest money market accounts and CDs, together with non-interest checking accounts. Although …

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