Nearly 60 percent of Chinese high income consumers are frustrated with the lengthy queues they face when they visit their local bank, according to the latest Nielsen China Personal Finance Monitor.  When deciding which bank to use, Chinese want “easy-to-access banking services,” while strong customer service ranked second.
“Banks appear to be neglecting the most important fundamental – that of customer experience,” said Alvin Huen, Director, Client Solutions at The Nielsen Company China.  “Despite many organizations trying to manage the problem of long queues, it’s still the number one problem affecting …

Credit card use is growing by leaps and bounds in China, with the number of credit cards having doubled every year since 2003, China Daily reported Monday.
According to a recent Nielsen report, China’s young, urban generation is driving the growth.  Chinese consumers between the ages of 18 and 24 are the most active users of credit cards, a Nielsen survey of 11,500 Chinese consumers in 18 cities found.
With Chinese banks racing to issue credit cards, and overseas banks expected to join the fray, Chinese consumers will reap the rewards of …