The latest version of Nielsen’s Economic current shows signs of recovery, specifically in markets like China, India, Hong Kong and Brazil.

An increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating.

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Global consumers are increasingly feeling confident about the economy and their finances. While Asia is leading the rebound, signs point to improved consumer behavior in other parts of the world.

Many economists believe that Asia has been at the forefront of the global economic recovery, and new research from The Nielsen Company indicates that in terms of advertising spend, the recovery is in full swing in a large part of the region.

Like shoppers around the world, consumers across Asia Pacific have become focused on saving and reducing debt this year, and as a result, have become less inclined to spend on bigger ticket items and out-of-home-entertainment.

With hopes for a full economic recovery accelerating in 26 out of the 28 major global markets, consumers around the world might be expected to return to their previous spending patterns.

The notion that the global economy may be on the verge of recovery has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current.  Of the 12 countries Nielsen now tracks, all but Taiwan (which declined) showed no significant change in measures of spending.  Canadian, Western European and American spending was, at best, …

Consumers around the world are becoming more optimistic that economic recovery is starting to take root according to the recently released Nielsen Global Consumer Confidence Survey, and Chinese consumers in particular are feeling good about their prospects.  Consumer confidence there increased 6 points from the March survey, and China jumped from tenth to sixth place in the global rankings behind Indonesia, India, the Philippines, Brazil and Australia.

Chinese consumer confidence is higher in the East and North regions of the country versus the South and the West, and consumers in smaller …

Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released today. The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) from March 2009 – spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries. [See full graphic for complete details]

“In the previous Nielsen Global Consumer Confidence survey conducted …