Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index.

Young people around the world love their mobile phones, but they use them in vastly different ways.

Boasting the largest Internet community in the world with over 420 million online users, China’s online community has shown steady double-digit user growth rates over the past five years.

China’s digital media landscape is among the fastest growing and advancing markets in the world. This profound digital revolution has created Chinese consumers who are experiencing new and advanced media experiences.

Chinese advertising spending increased 3% in the third quarter of 2010 compared to the previous quarter, and 7% compared to year ago, reaching 175 billion RMB.

As China slowly but surely eases out of the economic recession, Chinese consumers have changed their shopping habits. In order to thrive in this new economic environment, understanding the latest shopping trends is critical for success.

Recent global and national economic trends have upended the fast moving consumer goods (FMCG) market in China. The long-term economic growth of the Chinese economy has produced consumers with higher levels of disposable income, driving FMCG manufacturers to increase supply.

China’s economic growth has led to massive expansion across all consumer categories as its citizens become more affluent, and, in many cases, have discretionary income for the first time. But one sector stands out for growth even in China: automobile sales.

More than 1,000 attendees across 420 media, fast-moving consumer goods, auto, financial services and retailing business sectors joined forces at the first-ever Nielsen China Forum where insights transformed into actionable strategies for how to win in China.

Chinese consumers are notorious savers. They consistently show a higher saving rate than most developed economies—but why? The traditional Confucian frugality theory comes under scrutiny to reveal non-cultural factors that have a role in explaining China’s high savings rate.