New findings from The Nielsen Company show kids aged 2-5 now spend more than 32 hours a week on average in front of a TV screen.

U.S. households without children spent 19% more on liquor and wine, and 14% more on vitamins than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
Although households are often assumed to be conventional families with children, most U.S. households do not have children under the age of 18.  In fact, households without children account for roughly 65% of all U.S. households. 
According to Nielsen, these households represent 77.5% of liquor and wine dollar sales, 74% of vitamin dollar sales, and 73.6% of floral/gardening product and tobacco dollar sales.
Other categories skewing to households without children include medications/remedies, …

Trying to tap the U.S. Hispanic market?  Don’t underestimate the influence of children in Hispanic households, Doug Anderson, Vice President, Research & Development, Nielsen Consumer Panel Services, writes in the October issue of Nielsen’s “Consumer Insight” online newsletter.
In households where adults speak English less well, children often wield significant influence on purchase decisions, from choice of category or brand to playing the role of negotiator with vendors, Anderson notes.  Overall, two-thirds of the Hispanics in the U.S. who speak only English are children.

Mobile phones are more likely than ever to pop up on back-to-school shopping lists this year, The Tampa Tribune reported Saturday.
With cellular phone companies targeting more of their advertising at younger children, and parents worried about children’s safety and ability to communicate in an emergency, the upsurge in mobile phones for younger children is no surprise, the Tribune noted.
On average, each phone adds $28 to a family’s monthly cellular bill, the Tribune reported, citing data from Nielsen Mobile.
Nielsen research also suggests that children are more receptive to advertising delivered via …

British 18- to 20-year-olds most commonly visit student finance websites, while teens in the UK favor mobile social networking and online gaming sites, and children prefer fashion and entertainment sites, the Times of London and Brand Republic reported last week. 
Those results come from a recent Nielsen study that surveyed 40,000 British Internet users and identified websites with the highest concentrations of users in particular age groups.
Nearly half of all unique visitors (40%) to the websites for Student Loans Company, UCAS, and Student Finance Direct were between the ages of 18 and 22, Nielsen …