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	<title>Nielsen Wire &#187; Chicago Cubs</title>
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	<link>http://blog.nielsen.com/nielsenwire</link>
	<description>Consumer Insights, News, Research &#38; Reports</description>
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		<title>Cubs-Dodgers Matchup: Largest First Game TV Audience</title>
		<link>http://blog.nielsen.com/nielsenwire/nielsen-news/cubs-dodgers-matchup-largest-first-game-tv-audience/</link>
		<comments>http://blog.nielsen.com/nielsenwire/nielsen-news/cubs-dodgers-matchup-largest-first-game-tv-audience/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 21:05:40 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Los Angeles Dodgers]]></category>
		<category><![CDATA[Major League Baseball]]></category>
		<category><![CDATA[playoffs]]></category>

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		<description><![CDATA[In the game one matchups for the National League and American League division playoffs, the Chicago Cubs v. Los Angeles Dodgers game drew the largest TV audience: nearly 5.4 million viewers.



Game
Network
Viewers P2+


CUBS- DODGERS
TBSC
5,381,000


RED SOX-ANGELS
TBSC
4,442,000


BREWERS-PHILLIES
TBSC
2,764,000


WHITE SOX-RAYS
TBSC
2,610,000


Source: The Nielsen Company (October 3, 2008).



]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball.jpg" alt="" width="150" height="150" />In the game one matchups for the National League and American League division playoffs, the Chicago Cubs v. Los Angeles Dodgers game drew the largest TV audience: nearly 5.4 million viewers.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Game</th>
<th>Network</th>
<th>Viewers P2+</th>
</tr>
<tr>
<td class="axis">CUBS- DODGERS</td>
<td>TBSC</td>
<td>5,381,000</td>
</tr>
<tr>
<td class="axis">RED SOX-ANGELS</td>
<td>TBSC</td>
<td>4,442,000</td>
</tr>
<tr>
<td class="axis">BREWERS-PHILLIES</td>
<td>TBSC</td>
<td>2,764,000</td>
</tr>
<tr>
<td class="axis">WHITE SOX-RAYS</td>
<td>TBSC</td>
<td>2,610,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company (October 3, 2008).</th>
</tr>
</tbody>
</table>
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		<title>MLB Division Playoff Historical Ratings</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-division-playoff-historical-ratings/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-division-playoff-historical-ratings/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:41:05 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Chicago White Sox]]></category>
		<category><![CDATA[Los Angeles Angels]]></category>
		<category><![CDATA[Los Angeles Dodgers]]></category>
		<category><![CDATA[Major League Baseball]]></category>
		<category><![CDATA[Milwaukee Brewers]]></category>
		<category><![CDATA[Philadelphia Phillies]]></category>
		<category><![CDATA[playoffs]]></category>
		<category><![CDATA[Tampa Bay Rays]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1883</guid>
		<description><![CDATA[This week begins Major League Baseball playoffs in the National League (Philadelphia Phillies vs. Milwaukee Brewers and Los Angeles Dodgers vs. Chicago Cubs) and American League (Boston Red Sox vs. Los Angeles Angels and Chicago White Sox vs. Tampa Bay Rays).
Historically, at least where league championship series are involved, ratings have been significantly higher when teams from major markets, such as Chicago, Boston and Los Angeles, are involved. A breakdown of those matchups will be featured prior to the upcoming NL and AL championship series.
Below are historical ratings since 2000 ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1906" title="MLB" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball.jpg" alt="" width="150" height="150" />This week begins Major League Baseball playoffs in the National League (Philadelphia Phillies vs. Milwaukee Brewers and Los Angeles Dodgers vs. Chicago Cubs) and American League (Boston Red Sox vs. Los Angeles Angels and Chicago White Sox vs. Tampa Bay Rays).</p>
<p>Historically, at least where league championship series are involved, ratings have been significantly higher when teams from major markets, such as Chicago, Boston and Los Angeles, are involved. A breakdown of those matchups will be featured prior to the upcoming NL and AL championship series.</p>
<p>Below are historical ratings since 2000 for Division Series Playoffs. Numbers from 2007 division games broadcast on TNT and TBS are combined average viewership for both National and American leagues. The 13 games broadcast on TBS drew an average of 5.7 million viewers, while the four games picked up by TNT drew an average of 1.6 million viewers.</p>
<p><strong>NATIONAL LEAGUE DIVISION SERIES</strong></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Year</th>
<th>Network</th>
<th>Avg. Number Of Viewers</th>
</tr>
<tr>
<td class="axis">2007</td>
<td>TBS (13 games)</td>
<td>4,243,000</td>
</tr>
<tr>
<td class="axis">2007</td>
<td>TNT (4 games)</td>
<td>1,225,000</td>
</tr>
<tr>
<td class="axis">2006</td>
<td>FOX</td>
<td>6,752,000</td>
</tr>
<tr>
<td class="axis">2005</td>
<td>FOX</td>
<td>7,013,000</td>
</tr>
<tr>
<td class="axis">2004</td>
<td>FOX</td>
<td>7,868,000</td>
</tr>
<tr>
<td class="axis">2003</td>
<td>FOX</td>
<td>11,403,000</td>
</tr>
<tr>
<td class="axis">2002</td>
<td>FOX</td>
<td>8,854,000</td>
</tr>
<tr>
<td class="axis">2001</td>
<td>FOX</td>
<td>6,272,000</td>
</tr>
<tr>
<td class="axis">2000</td>
<td>FOX</td>
<td>6,208,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company</th>
</tr>
</tbody>
</table>
<p>AMERICAN LEAGUE DIVISION SERIES</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Year</th>
<th>Network</th>
<th>Avg. Number Of Viewers</th>
</tr>
<tr>
<td class="axis">2006</td>
<td>FOX</td>
<td>7,548,000</td>
</tr>
<tr>
<td class="axis">2005</td>
<td>FOX</td>
<td>11,851,000</td>
</tr>
<tr>
<td class="axis">2004</td>
<td>FOX</td>
<td>7,749,000</td>
</tr>
<tr>
<td class="axis">2003</td>
<td>FOX</td>
<td>10,879,000</td>
</tr>
<tr>
<td class="axis">2002</td>
<td>FOX</td>
<td>9,337,000</td>
</tr>
<tr>
<td class="axis">2001</td>
<td>FOX</td>
<td>7,618,000</td>
</tr>
<tr>
<td class="axis">2000</td>
<td>FOX/NBC</td>
<td>7,003,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company</th>
</tr>
</tbody>
</table>
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