Nielsen Wire » charity http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Politics Of Giving: Donations To U.S. Charities Vary By City http://blog.nielsen.com/nielsenwire/consumer/politics-of-giving-donations-to-us-charities-vary-by-city/ http://blog.nielsen.com/nielsenwire/consumer/politics-of-giving-donations-to-us-charities-vary-by-city/#comments Thu, 18 Dec 2008 18:51:08 +0000 admin http://blog.nielsen.com/nielsenwire/?p=6191 Which charitable causes did American households give donations to during the past year?

According to Scarborough Research, that may depend on which city you live in.  The firm’s research found that the percentage of households contributing to specific types of causes differed from city to city. 

Below, Scarborough ranks the top U.S. cities, by percent of households that contributed to a wide range of organizations — political, religious, arts/cultural, healthcare/medical, and social care/welfare — during the past year.

Top Cities: Arts/Cultural Organization Contributing Households

Rank Market % Of Households
1 Washington, D.C. 16%
1 San Francisco/Oakland/San Jose, CA 16%
2 Boston, MA 15%
3 Honolulu, HI 14%
3 Denver, CO 14%
3 Minneapolis/St. Paul, MN 14%
3 Albany/Schenectady/Troy, NY 14%
4 Portland, OR 13%
5 Seattle/Tacoma, WA 12%
5 Hartford/New Haven, CT 12%
5 New York, NY 12%
5 Baltimore, MD 12%
5 San Diego, CA 12%
5 Philadelphia, PA 12%
5 Los Angeles, CA 12%
  National Average 9%
Source: Scarborough USA+ Release 1 2008.


Top Cities: Healthcare/Medical Organization Contributing Households

Rank Market % Of Households
1 Albany/Schenectady/Troy, NY 23%
1 Rochester, NY 23%
2 Syracuse, NY 22%
2 Boston, MA 22%
3 Hartford/New Haven, CT 21%
4 Providence/New Bedford, RI 20%
4 Minneapolis/St. Paul, MN 20%
5 West Palm Beach/Fort Pierce, FL 19%
5 Washington, D.C. 19%
5 Harrisburg/Lancaster/Lebanon/York, PA 19%
5 Wilkes-Barre/Scranton, PA 19%
5 New York, NY 19%
5 Buffalo, NY 19%
5 Philadelphia, PA 19%
  National Average 16%
Source: Scarborough USA+ Release 1 2008.


Top Cities: Political Organization Contributing Households

Rank Market % Of Households
1 Minneapolis/St. Paul, MN 16%
2 Denver, CO 13%
2 Washington, D.C. 13%
2 Portland, OR 13%
2 San Francisco/Oakland/San Jose, CA 13%
3 Fort Myers/Naples, FL 12%
4 Seattle/Tacoma, WA 11%
4 Des Moines/Ames, IA 11%
4 Boston, MA 11%
4 San Diego, CA 11%
5 Columbus, OH 10%
5 Austin, TX 10%
5 Albuquerque/Santa Fe, NM 10%
5 Providence/New Bedford, RI 10%
5 Milwaukee, WI 10%
  National Average 8%
Source: Scarborough USA+ Release 1 2008.


Top Cities: Religious Organization Contributing Households

Rank Market % Of Households
1 Salt Lake City, UT 58%
2 Birmingham, NY 57%
3 Charlotte, NC 54%
3 Minneapolis/St. Paul, MN 54%
3 Greensboro/High Point/Winston-Salem, NC 54%
4 Greenville/Spartanburg/Asheville/Anderson, SC 52%
4 Asheville/Anderson, SC 52%
5 Memphis, TN 51%
5 Lexington, KY 51%
5 Atlanta, GA 51%
  National Average 43%
Source: Scarborough USA+ Release 1 2008.


Top Cities: Social Care/Welfare Organization Contributing Households

Rank Market % Of Households
1 Washington, D.C. 27%
2 Minneapolis/St. Paul, MN 26%
2 Seattle/Tacoma, WA 26%
3 Honolulu, HI 25%
4 Denver, CO 24%
4 Portland, OR 24%
5 San Francisco/Oakland/San Jose, CA 23%
  National Average 17%
Source: Scarborough USA+ Release 1 2008.

View the press release.

Get the complete ranking of all 81 top-tier markets measured by Scarborough.

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