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	<title>Nielsen Wire &#187; championship series</title>
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		<title>38.3% Of Households In Top Local TV Markets Watched McCain and Obama&#8217;s Final Debate</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/383-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-final-debate/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/383-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-final-debate/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 15:47:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2686</guid>
		<description><![CDATA[The combined overall household rating for Wednesday night&#8217;s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. 
In comparison, last week&#8217;s debate between Senators McCain and Obama &#8212; the candidates&#8217; second &#8211; received a 42.0 household rating in the top 55 local TV markets.  The candidates&#8217; first debate on September 26 received a 34.7 household rating in the top 55 markets.
Wednesday night&#8217;s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies &#8212; aired by FOX, instead of the debate &#8211; may have impacted the ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button13.jpg"><img class="alignleft size-medium wp-image-2713" title="Badge - 2008 election" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/election2008_button13-300x299.jpg" alt="" width="150" height="150" /></a>The combined overall household rating for Wednesday night&#8217;s final presidential debate, in the top 56 local television markets where Nielsen maintains electronic TV meters, was 38.3. </p>
<p>In comparison, <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/" target="_blank">last week&#8217;s debate</a> between Senators McCain and Obama &#8212; the candidates&#8217; second &#8211; received a 42.0 household rating in the top 55 local TV markets.  The candidates&#8217; <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/obama-and-mccains-first-debate-drew-one-third-of-households-in-top-local-tv-markets/" target="_blank">first debate</a> on September 26 received a 34.7 household rating in the top 55 markets.</p>
<p>Wednesday night&#8217;s championship baseball game between the Los Angeles Dodgers and the Philadelphia Phillies &#8212; aired by FOX, instead of the debate &#8211; may have impacted the debate&#8217;s ratings.  In the Philadelphia market, where <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/thirddebatemarketsranking.pdf" target="_blank">43.7% of local households</a> tuned in for last week&#8217;s presidential debate, the debate drew 32% of local households, while the baseball game drew 32.3%. </p>
<p>In the Los Angeles market, 10.2% of local households watched the game, while 29.2% of households watched the debate &#8212; down slightly from the previous debate, in which <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/thirddebatemarketsranking.pdf" target="_blank">33.7% of L.A. homes</a> tuned in.</p>
<p><span id="more-2686"></span></p>
<p>Among the top 56 local metered markets, the Baltimore market had the largest TV audience, with a household rating of 49.3, while the Sacramento/Stockton/Modesto, California market <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/42-of-households-in-top-local-tv-markets-watched-mccain-and-obamas-second-debate/" target="_blank">again</a> had the lowest household rating: 28.1. </p>
<p>One rating point equals 1% of the total TV audience in a given market.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank<br />
(by H.H. rating)</th>
<th>Market</th>
<th>Market Rank<br />
(by population size)</th>
<th>Household Rating<br />
(% of U.S. households that watched debate)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>Baltimore</td>
<td>26</td>
<td>49.3</td>
</tr>
<tr>
<td class="axis">2</td>
<td>Washington, DC (Hagrstwn)</td>
<td>9</td>
<td>48.4</td>
</tr>
<tr>
<td class="axis">3</td>
<td>St. Louis</td>
<td>21</td>
<td>48.1</td>
</tr>
<tr>
<td class="axis">4</td>
<td>Richmond-Petersburg</td>
<td>58</td>
<td>48.1</td>
</tr>
<tr>
<td class="axis">5</td>
<td>West Palm Beach-Ft. Pierce</td>
<td>38</td>
<td>47.4</td>
</tr>
<tr>
<td class="axis">6</td>
<td>Nashville</td>
<td>29</td>
<td>46.6</td>
</tr>
<tr>
<td class="axis">7</td>
<td>Norfolk-Portsmth-Newpt Nws</td>
<td>43</td>
<td>46.5</td>
</tr>
<tr>
<td class="axis">8</td>
<td>Kansas City</td>
<td>31</td>
<td>45.1</td>
</tr>
<tr>
<td class="axis">9</td>
<td>Orlando-Daytona Bch-Melbrn</td>
<td>19</td>
<td>43.9</td>
</tr>
<tr>
<td class="axis">10</td>
<td>Memphis</td>
<td>48</td>
<td>43.8</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company (October 15, 2008).</th>
</tr>
</tbody>
</table>
<p>View <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/marketsranking_10-15-08_final.pdf">ratings</a> for Nielsen’s 56 top local metered markets.</p>
<p>Coverage of the final debate between Senators John McCain and Barack Obama aired on NBC, CBS, ABC, BBCA, CSPAN, PBS, MSNBC, CNBC, UNIVISION, CNN, and FOX News Channel.</p>
<p>National ratings for Wednesday night’s debate will be available from Nielsen Thursday afternoon.</p>
]]></content:encoded>
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		<title>SPORTS WRAP: MLB Division Series Review; Championship Series Preview</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-mlb-division-series-review-championship-series-preview/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-mlb-division-series-review-championship-series-preview/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 21:55:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2328</guid>
		<description><![CDATA[Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Angels/Red Sox Match-Up Tops Division Series TV Ratings
The third game of the Los Angeles Angels v. Boston Red Sox drew the largest television audience of the division series: 6.2 million viewers.  The three other games in that contentious series also made the top ten &#8212; with average TV audiences of approximately 5.7 million (game four), 5.3 million (game two), and 4.4 million viewers (game one), respectively.
After the jump, view complete national ratings from the division series games, aired ...]]></description>
			<content:encoded><![CDATA[<p><em>Each week, <a href="http://www.nielsensports.com/" target="_blank">Nielsen Sports</a>’ analysts offer their take on the biggest sports media headlines.</em></p>
<p><strong><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats1.gif"><img class="alignleft size-medium wp-image-2330" title="seats1" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/seats1.gif" alt="" width="150" height="104" /></a>Angels/Red Sox Match-Up Tops Division Series TV Ratings<br />
</strong>The third game of the Los Angeles Angels v. Boston Red Sox drew the largest television audience of the division series: 6.2 million viewers.  The three other games in that contentious series also made the top ten &#8212; with average TV audiences of approximately 5.7 million (game four), 5.3 million (game two), and 4.4 million viewers (game one), respectively.</p>
<p>After the jump, view complete national ratings from the division series games, aired exclusively on TBS.</p>
<p><span id="more-2328"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>RANK</th>
<th>MATCHUP / GAME #</th>
<th>DATE</th>
<th>TELECAST<br />
START TIME</th>
<th>VIEWERS (P2+) *</th>
</tr>
<tr>
<td class="axis">1</td>
<td>ANGELS-RED SOX 3</td>
<td>10/5/2008</td>
<td>7:50 PM</td>
<td>6,200,000</td>
</tr>
<tr>
<td class="axis">2</td>
<td>ANGELS-RED SOX 4</td>
<td>10/6/2008</td>
<td>8:30 PM</td>
<td>5,721,000</td>
</tr>
<tr>
<td class="axis">3</td>
<td>DODGERS-CUBS 1</td>
<td>10/1/2008</td>
<td>6:29 PM</td>
<td>5,382,000</td>
</tr>
<tr>
<td class="axis">4</td>
<td>RED SOX-ANGELS 2</td>
<td>10/3/2008</td>
<td>9:30 PM</td>
<td>5,270,000</td>
</tr>
<tr>
<td class="axis">5</td>
<td>CUBS-DODGERS 3</td>
<td>10/4/2008</td>
<td>10:13 PM</td>
<td>5,225,000</td>
</tr>
<tr>
<td class="axis">6</td>
<td>PHILLIES-BREWERS 3</td>
<td>10/4/2008</td>
<td>6:30 PM</td>
<td>4,574,000</td>
</tr>
<tr>
<td class="axis">7</td>
<td>RED SOX-ANGELS 1</td>
<td>10/1/2008</td>
<td>10:00 PM</td>
<td>4,443,000</td>
</tr>
<tr>
<td class="axis">8</td>
<td>BREWERS-PHILLIES 2</td>
<td>10/2/2008</td>
<td>6:00 PM</td>
<td>4,197,000</td>
</tr>
<tr>
<td class="axis">9</td>
<td>DODGERS-CUBS 2</td>
<td>10/2/2008</td>
<td>9:30 PM</td>
<td>4,025,000</td>
</tr>
<tr>
<td class="axis">10</td>
<td>WHITE SOX-RAYS 2</td>
<td>10/3/2008</td>
<td>6:00 PM</td>
<td>3,897,000</td>
</tr>
<tr>
<td class="axis">11</td>
<td>RAYS-WHITE SOX 3</td>
<td>10/5/2008</td>
<td>4:32 PM</td>
<td>3,354,000</td>
</tr>
<tr>
<td class="axis">12</td>
<td>RAYS-WHITE SOX 4</td>
<td>10/6/2008</td>
<td>5:00 PM</td>
<td>3,098,000</td>
</tr>
<tr>
<td class="axis">13</td>
<td>BREWERS-PHILLIES 1</td>
<td>10/1/2008</td>
<td>3:00 PM</td>
<td>2,765,000</td>
</tr>
<tr>
<td class="axis">14</td>
<td>WHITE SOX-RAYS 1</td>
<td>10/2/2008</td>
<td>2:30 PM</td>
<td>2,611,000</td>
</tr>
<tr>
<td class="axis">15</td>
<td>PHILLIES-BREWERS 4</td>
<td>10/5/2008</td>
<td>1:00 PM</td>
<td>2,222,000</td>
</tr>
<tr>
<th class="table_meta" colspan="5">Source: The Nielsen Company (October 1, 2008 &#8211; October 6, 2008).</th>
</tr>
<tr>
<th class="table_meta" colspan="5">*Data includes Live and Same Day DVR viewing.</th>
</tr>
</tbody>
</table>
<p><strong></strong></p>
<p><strong><br />
Manny Boosts Dodgers&#8230;TV Ratings?<br />
</strong>What are the odds that the Los Angeles Dodgers would have made it to the MLB National League Championship Series without Manny Ramirez?  Since Manny&#8217;s move west to join the Dodgers, the team has gone from one game under .500 to seven games above. </p>
<p>Local L.A. fans&#8217; interest in the Dodgers is also on the rise.  Ramirez&#8217;s first game with the Dodgers drew 5.2% of all TV households in the L.A. market &#8211; the team&#8217;s largest TV audience of the season.  Overall, local ratings for Dodgers games are up by 35% since August 1.<br />
<strong></strong></p>
<p><strong><br />
Rays&#8217; First Post-Season Triggers TV Ratings Surge<br />
</strong>The Red Sox, Ramirez’s former team, didn&#8217;t miss a beat after losing their all-star slugger to the Dodgers.  The resurgent Tampa Bay Rays, however, may change that. </p>
<p>The Rays, who are competing in their first post-season in franchise history, are drawing strong TV audiences in their local Tampa Bay market, with ratings up by 97% over last season, to date.  When the Rays and the Red Sox last faced off on July 2, 9% of all households in the Tampa Bay market tuned in for the game, setting a Rays franchise ratings record.</p>
]]></content:encoded>
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