16 Million Strong and Growing: Growth Rate of Kids Online Outpaces Overall Internet Population
In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent …

From now until 2050, nearly all population growth worldwide will take place in less-developed countries. Overall, growth in the more-developed world has nearly halted and is expected to stay at very low levels for decades to come. Opportunities for growth, however, will be substantial for marketers able to reconfigure their product lines to meet the needs of struggling young families with many children.