Web visitors using a mobile device increased 34 percent year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009 according to The Nielsen Company.

Working Moms are among the country’s highest spenders on cellular phone services, spending 21% more than the average cellular user on their wireless bills monthly.

With a 70% jump in overall reach, the expansion of “All You Can Eat” packages, mobile video had its best year ever… still, challenges remain.

In the first report of its kind, Nielsen Online has released findings on mobile Internet adoption in Canada, showing that 21 percent of Canadian mobile subscribers use their cell phones to browse the Internet. This is up from Q4 2008 with the top sites including portals, e-mail, weather, news & current events and search. Overall, Mobile internet penetration increased from 16 percent in Q4 2008 to 21.3 percent in Q1 2009.

More highlights from Nielsen Online’s Q1 2009 Canadian Mobile Internet Report can be found in the complete media release.

According to Nielsen’s recent “Global Faces And Networked Places” report, the biggest increase in unique visitors to Member Community Web sites during 2008 was among 35-49 year olds. The social networking trend has moved well beyond early adopters to become an integral part of most users’ Web experience. However, among adults with more than one social networking profile, the profile still skews young and tech savvy, as revealed in Nielsen @Plan’s Spring 2009 results.
“Although this older segment has joined Member Communities en masse in 2008, most have only a toe …