The mobile media landscape has flourished into a full-blown marketplace for advertising, rich media content, ecommerce and unparalleled utility. How can advertisers leverage new opportunities now?

It used to be that if a mobile phone customer wanted to switch service providers, they had to give up their old phone number.  And if one had a particularly “good” number or had the number for several years, the inability to retain that number was a huge disincentive to switch services.  But several years ago, the ability to carry one’s number from carrier to carrier became a reality in the U.S., spurring greater competition among carriers.  And with mobile number portability (MNP) being contemplated in India, some consumers there …

More than three-quarters of Indian consumers base their choice of mobile service on network or price, according to a new study from The Nielsen Company India.  While CDMA technology has an edge over GSM in both voice and data network performance in India, more than a third (33%) of respondents with CDMA service are likely to consider a GSM brand should they choose to switch carriers. Meanwhile, 62 percent of CDMA customers said that they would consider staying with their existing service provider.
Nielsen also studied CDMA and GSM network performance in 39 …