Jeff Herrmann, The Nielsen Company
Recession or not, for good reason there is no shortage of innovation in the mobile media industry (e.g. iPhone 3.0, the upcoming Palm Pre). The bottom line: consumers still want more! According to recent research across the U.S. and Western Europe conducted by The Nielsen Company on behalf of Tellabs, consumers are still bullish on the use of the mobile device beyond voice calling services and plan on continuing to adopt and use mobile data services. Of the 200 million current users of advanced mobile data …

They don’t have expense accounts — or even their own income, but tweens (ages 8 to 12) are perhaps the hottest new target for U.S. cell phone operators, CNET and Forbes reported Wednesday.
Both stories noted that 46% of U.S. tweens use cellphones, but only 26% own them, according to Nielsen Mobile.
Instead, tweens are more likely to borrow their parents’ phones — when they go out with friends or take short trips.  The borrowing typically starts at age eight-and-a-half; by age 10 or 11, many tweens have their own phones, according …

Mobile phones are more likely than ever to pop up on back-to-school shopping lists this year, The Tampa Tribune reported Saturday.
With cellular phone companies targeting more of their advertising at younger children, and parents worried about children’s safety and ability to communicate in an emergency, the upsurge in mobile phones for younger children is no surprise, the Tribune noted.
On average, each phone adds $28 to a family’s monthly cellular bill, the Tribune reported, citing data from Nielsen Mobile.
Nielsen research also suggests that children are more receptive to advertising delivered via …

Media Week (UK) recently put that question to a panel of four industry experts, including Kent Ferguson of Nielsen Mobile.
Ferguson argued that four essential components needed to take mobile advertising mainstream — advanced consumer devices, high-speed networks, reasonable data packages, and compelling content — are now in place, paving the way for growth. 
“In the UK, about 10 million people have recalled seeing a mobile ad; in the US, that number is almost 60 million,” Ferguson told Media Week.  “As more countries lay down the groundwork for an effective mobile advertising …