While gas prices in the U.S. have fallen by nearly half since May 2008, online interest in hybrid vehicles remains strong. The new 2010 Honda Insight was just released in March and is generating online interest from a younger audience than the Prius. The demographic composition of a hybrid shopper is moving closer to the mainstream vehicle shopper’s profile.
Some insights on the Insight
The 2010 Honda Insight is having a tough time breaking out of the Prius’ shadow as the majority of consumers often compare the two vehicles. However, …

RANK
NAME
NETWORK
DAY
VIEWERS (P2+)

1
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,643,000

2
WWE ENTERTAINMENT (WWE RAW)
USA
MONDAY
5,165,000

3
CARS
DSNY
SATURDAY
4,650,000

4
HANNAH MONTANA
DSNY
SUNDAY
4,423,000

5
SPONGEBOB
NICK
SATURDAY
4,249,000

6
NCIS
USA
MONDAY
4,228,000

7
WIZARDS OF WAVERLY PLACE
DSNY
SUNDAY
4,164,000

8
COMEDY CENTRAL ROAST
CMDY
SUNDAY
4,079,000

9
NCIS
USA
THURSDAY
4,006,000

10
SONNY WITH A CHANCE
DSNY
SUNDAY
3,993,000

Source: The Nielsen Company (March 9, 2009 – March 15, 2009)