Nielsen’s Pete Blackshaw has been following consumer buzz in blogs, Twitter tweets and more surrounding the peanut butter Salmonella scare. In this video, he offers practical defensive branding tips and tactical advice.

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Consumers Spread Word Of Peanut Butter Recall Online

Microsoft’s Xbox is the most buzzed about game console so far this holiday season, Nielsen Online reported Thursday.
The Xbox 360 garnered the largest share of online buzz between November 1 and December 9, with 41.6% of blog messages mentioning Xbox, Wii or Playstation.
In comparison, Nintendo’s Wii was mentioned in 29.8% of game console blog messages, while Sony’s Playstation ranked third with mentions in 28.6% of gaming-related blog posts.

Nina Stratt
There are two types of word-of-mouth occurring online: conversation resulting from natural interactions between consumers regarding a brand experience, and conversation resulting from a specific campaign or event that encourages it. WOMMA classifies these two types of conversations as Organic versus Amplified word-of-mouth.
As a long-term strategy for building brand buzz it is important to focus efforts on organic word-of-mouth. According to a Nielsen Online survey, the majority of consumers state that they post information online because they use the product and either like it or don’t. In general, organic …