Recent buzz articles

And the Winner Is… The Most Buzzed About Emmy-Nominated Performances
Posted Sep 15, 2011

The court of (social media) public opinion has voted, and the Emmy winners are in. An analysis of online buzz reveals that of all the best actor/actress nominees, Michael C. Hall’s performance as Dexter generated the most buzz.

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Posted Sep 8, 2011

According to Nielsen, Peyton Manning, Drew Brees and Donovan McNabb hold the highest N-Scores, a measure of marketability created in tandem with E-Poll, yet Michael Vick, Tom Brady, Brett Favre and Aaron Rodgers garnered the most buzz online since last September.

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State of the Consumer: Wellness Watch & Nutrition Buzz
Posted Mar 21, 2011

More consumers are online talking about fresh and unprocessed foods when it comes to healthy eating, and a segment of health enthusiasts are setting trends on ingredients and spices.

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Finalists Announced for Nielsen’s Automotive Green Marketer of the Year
Posted Nov 12, 2010

The award recognizes the brand that made the greatest strides in gaining consumer awareness and positively shifting consumer perceptions for the automotive industry’s environmentally friendly initiatives.

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Posted Oct 20, 2010

As U.S. consumers cope with the third year of an economic downturn, which can now be best described as a jobless recovery, an interesting trend has emerged. Consumers have re-calibrated spending and redefined the traditional norms of value.

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Posted Jul 2, 2010

A follow-up study by NM Incite, a Nielsen McKinsey Company, found that in the first two weeks of the tournament Adidas had overtaken Nike, accounting for 25.1% share of World Cup buzz online compared to 14.4% before the event. Nike, meanwhile, dropped from 30.2% to 19.4%.

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Posted Jun 25, 2010

The U.S. team qualifying for the knockout stages of the World Cup has certainly captured the hearts and minds of Americans online, but not quite as much as their draw in the opening game with England.

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Posted Jun 11, 2010

With the World Cup kickoff just hours away, the tournament is on the mind – and broadband – of soccer fans worldwide. The Nielsen Company looked at the differences in what was driving the World Cup conversation online across seven different countries.

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Posted Mar 1, 2010

With the Academy Awards on March 7, fans online are increasingly discussing the nominees for best picture (a category that has expanded to include 10 films this year) and the best actor/actress awards.

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Posted Feb 26, 2010

Olympians Lindsey Vonn (U.S.) and Alexandre Bilodeau (Canada) are the top gold medal buzz winners for their respective countries.

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