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	<title>Nielsen Wire &#187; Buffalo Sabres</title>
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		<title>SPORTS WRAP: NHL Teams On Ratings Power Play</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nhl-teams-on-ratings-power-play/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nhl-teams-on-ratings-power-play/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:19:50 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Buffalo Sabres]]></category>
		<category><![CDATA[Chicago Blackhawks]]></category>
		<category><![CDATA[Colorado Avalanche]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[local market rating]]></category>
		<category><![CDATA[Los Angeles Kings]]></category>
		<category><![CDATA[New York Rangers]]></category>
		<category><![CDATA[NHL ratings]]></category>
		<category><![CDATA[Pittsburgh Penguins]]></category>
		<category><![CDATA[San Jose Sharks]]></category>
		<category><![CDATA[Washington Capitals]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=5222</guid>
		<description><![CDATA[Analysis of local ratings for the start of the NHL season shows 12 U.S. teams with double-digit percentage increases in viewership compared to the same time period a year ago. The Buffalo Sabres remain the highest-rated NHL team with an 8.9 average household rating in their market –and boast a 14% increase in viewership from 2007 as well.  The Pittsburgh Penguins are in the number two slot, with a 5.7 local rating, a 21% increase over last season.
NHL Local Ratings Box Score
• The Washington Capitals&#8216; ratings are up 140% compared ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/hockey.jpg"><img class="alignleft size-full wp-image-5232" title="hockey" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/hockey.jpg" alt="" width="150" height="150" /></a>Analysis of local ratings for the start of the NHL season shows 12 U.S. teams with double-digit percentage increases in viewership compared to the same time period a year ago. The <a href="http://sabres.nhl.com/">Buffalo Sabres</a> remain the highest-rated NHL team with an 8.9 average household rating in their market –and boast a 14% increase in viewership from 2007 as well.  The <a href="http://penguins.nhl.com" target="_blank">Pittsburgh Penguins</a> are in the number two slot, with a 5.7 local rating, a 21% increase over last season.</p>
<p><strong>NHL Local Ratings Box Score</strong><br />
• The <a href="http://capitals.nhl.com/" target="_blank">Washington Capitals</a>&#8216; ratings are up 140% compared to a year ago, thanks in part to reigning NHL MVP, Alex Ovechkin, continuing his great play and leading the Caps to first place in the Southeast division.<br />
• The <a href="http://blackhawks.nhl.com/" target="_blank">Chicago Blackhawks</a> are televising all of their regular season home games for the first time, and viewers are responding to their exciting young team with a 71% boost in average ratings from last season.<br />
• Not only are the <a href="http://sharks.nhl.com/" target="_blank">San Jose Sharks</a> on top of their division, they also have an impressive 50% increase over last season’s ratings in the SF-SJ-OAK Market..<br />
• While economic conditions may be slowing <a href="http://avalanche.nhl.com/" target="_blank">Colorado Avalanche</a> attendance, it may be helping the ratings: The Avs&#8217; viewership is up 36% in Denver.<br />
• The <a href="http://rangers.nhl.com/" target="_blank">New York Rangers</a> and <a href="http://kings.nhl.com/" target="_blank">Los Angeles Kings</a>, who skate in the nation&#8217;s two largest markets, are also outperforming last season, both with 33% increases in local viewership.<br />
<span id="more-5222"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="2">Top US Local Ratings 2008-09 Season</th>
</tr>
<tr>
<th>NHL Teams</th>
<th>Avg. Local HH Rating</th>
</tr>
<tr>
<td class="axis">Buffalo Sabres</td>
<td>8.9</td>
</tr>
<tr>
<td class="axis">Pittsburgh Penguins</td>
<td>5.7</td>
</tr>
<tr>
<td class="axis">Detroit Red Wings</td>
<td>3.3</td>
</tr>
<tr>
<td class="axis">Minnesota Wild</td>
<td>2.6</td>
</tr>
<tr>
<td class="axis">Philadelphia Flyers</td>
<td>2.1</td>
</tr>
<tr>
<td class="axis">Colorado Avalanche</td>
<td>1.9</td>
</tr>
<tr>
<td class="axis">St. Louis Blues</td>
<td>1.9</td>
</tr>
<tr>
<td class="axis">Boston Bruins</td>
<td>1.6</td>
</tr>
<tr>
<td class="axis">Columbus Blue Jackets</td>
<td>1.3</td>
</tr>
<tr>
<td class="axis">Washington Capitals</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">Chicago Blackhawks</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">San Jose Sharks</td>
<td>1.2</td>
</tr>
<tr>
<td class="axis">NY Rangers</td>
<td>1.2</td>
</tr>
<tr>
<td class="table_meta" colspan="2">Source: 2008 The Nielsen Company</td>
</tr>
</tbody>
</table>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="2">2008-09 Season vs. 2007-08 Season Ratings<br />
% Change</th>
</tr>
<tr>
<th>NHL Teams</th>
<th>% Change YOY</th>
</tr>
<tr>
<td class="axis">Washington Capitals</td>
<td>140%</td>
</tr>
<tr>
<td class="axis">Chicago Blackhawks</td>
<td>71%</td>
</tr>
<tr>
<td class="axis">San Jose Sharks</td>
<td>50%</td>
</tr>
<tr>
<td class="axis">Colorado Avalanche</td>
<td>36%</td>
</tr>
<tr>
<td class="axis">LA Kings</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">Phoenix Coyotes</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">NY Rangers</td>
<td>33%</td>
</tr>
<tr>
<td class="axis">Columbus Blue Jackets</td>
<td>30%</td>
</tr>
<tr>
<td class="axis">Tampa Bay Lightning</td>
<td>25%</td>
</tr>
<tr>
<td class="axis">Pittsburgh Penguins</td>
<td>21%</td>
</tr>
<tr>
<td class="axis">Boston Bruins</td>
<td>14%</td>
</tr>
<tr>
<td class="axis">Buffalo Sabres</td>
<td>14%</td>
</tr>
<tr>
<td class="table_meta" colspan="2">Source: 2008 The Nielsen Company</td>
</tr>
</tbody>
</table>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/12/03/AR2008120303308.html" target="_blank">The Washington Post</a>, the <a href="http://www.bizjournals.com/washington/stories/2008/12/01/daily78.html" target="_blank">Washington Business Journal</a> and <a href="http://www.mercurynews.com/collegesports/ci_11134276?nclick_check=1" target="_blank">The Mercury News</a> (Silicon Valley).</p>
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