Advertisers during Super Bowl XLIII reached the largest audience of any Super Bowl game — the second most-viewed television event of all-time, according to Nielsen.  Ads for Bud Light Lime and GoDaddy.com were seen by 103.2 million viewers last Sunday.
According to Nielsen’s annual report on Super Bowl advertising and overall viewing, an average of 98.7 million U.S. viewers tuned in to the game.  Almost 152 million people watched the last six minutes of the game, giving it the largest reach by a TV event ever.
Other key findings include:

Total commercial airtime …

The 2008 Super Bowl was the highest-rated TV show in the U.S. for the year and was viewed by a record 97.5 million people – more than any previous Super Bowl. And, as expected, 42.9 percent of those viewers were males 18 years and older (45.8 million viewers). However, according to The Nielsen Company, 37.7 million women over the age of 18 were also watching. In the last 10 years, the percentage of women watching the Super Bowl between the ages of 18-54 has increased by 8 percent.
Despite this …