Is the President Seeking to Connect with Mainstream America by Choosing Bud Light?
The White House announced that the President will be drinking Bud Light at tonight’s much-publicized “Beer Summit.” Consumer and media research firm Scarborough Research shows that Bud Light is also the beer choice for politically mainstream Americans. Bud Light drinkers (ages 21+) have no distinct political profile. They are just as likely as all drinking-age Americans to consider themselves Democrat, Republican, or Independent, and are average for voting in presidential, statewide and local elections. Bud Light drinkers are …

Advertisers during Super Bowl XLIII reached the largest audience of any Super Bowl game — the second most-viewed television event of all-time, according to Nielsen.  Ads for Bud Light Lime and GoDaddy.com were seen by 103.2 million viewers last Sunday.
According to Nielsen’s annual report on Super Bowl advertising and overall viewing, an average of 98.7 million U.S. viewers tuned in to the game.  Almost 152 million people watched the last six minutes of the game, giving it the largest reach by a TV event ever.
Other key findings include:

Total commercial airtime …

According to data from Nielsen IAG, a CoverGirl tie-in with the CW’s “America’s Next Top Model” was the most recalled new “hybrid” ad during the four weeks between October 27 and November 23, 2008.
Hybrid Ads include customized ads, branded promos, vignettes, interstitials, and micro-series where sponsor messaging is combined with program or entertainment content.
Recall refers to the percentage of television viewers who can recall, within 24 hours, a hybrid ad’s sponsor.