Manish Bhatia, President Advanced Digital Client Services
The television industry is about to sail into a vast ocean of granular insights on TV viewing.  The ocean we refer to is, of course, Set Top Box (STB) data.  Other industries have also entered their own uncharted waters, with access to multiple sources of more granular information – manufacturers have shipment data and store data, magazines have circulation figures and sales data, the Internet has log files.  In most of these cases, the industry players have found a way to navigate through huge, …

RANK
NETWORK
DURATION (HOURS)
VIEWERS (P2+)

1
CBS
5,280
6,360,000

2
FOX
3,661
5,850,000

3
NBC
5,280
5,540,000

4
ABC
5,280
4,640,000

5
UNI
5,280
3,300,000

6
CW
3,120
1,520,000

7
TEL
5,280
1,070,000

8
MNT
2,880
980,000

9
TF
5,280
510,000

10
ION
5,280
390,000

11
AZA
5,212
110,000

Source: The Nielsen Company (July 3, 2008 – July 30, 2008)