Manish Bhatia, President Advanced Digital Client Services
The television industry is about to sail into a vast ocean of granular insights on TV viewing.  The ocean we refer to is, of course, Set Top Box (STB) data.  Other industries have also entered their own uncharted waters, with access to multiple sources of more granular information – manufacturers have shipment data and store data, magazines have circulation figures and sales data, the Internet has log files.  In most of these cases, the industry players have found a way to navigate through huge, …

ABC’s “Dancing With The Stars” was the number one-ranked primetime telecast on broadcast TV for Monday, November 10, 2008.
CBS’s “Two And A Half Men” and “CSI: Miami” rounded out the top three.

Rank
Program
Network
Viewers (P2+)

1
DANCING WITH THE STARS
ABC
18,693,000

2
TWO AND A HALF MEN
CBS
14,504,000

3
CSI: MIAMI
CBS
13,815,000

4
SAMANTHA WHO?
ABC
10,396,000

5
BIG BANG THEORY, THE
CBS
10,010,000

6
HOW I MET YOUR MOTHER
CBS
9,793,000

7
WORST WEEK
CBS
9,460,000

8
BOSTON LEGAL
ABC
8,705,000

9
HEROES
NBC
7,849,000

10
CHUCK
NBC
6,338,000

Source: The Nielsen Company (November 10, 2008).

Overall, ABC won the night with an average audience of almost 14.1 million viewers, while CBS took second place with almost 11.9 million average viewers. NBC and FOX claimed third and fourth places with …

ABC’s “Dancing With the Stars” claimed the top slot in Nielsen’s ranking of the top primetime telecasts on broadcast TV for November 3, 2008.  The show drew just over 17 million average viewers Monday night.
NBC’s “SNL Presidential Bash 2008″ and CBS’s “Two and a Half Men” rounded out the top three, with 14.4 million and 12.7 million average viewers, respectively.

Rank
Program
Network
Viewers (P2+)

1
DANCING WITH THE STARS
ABC
17,089,000

2
SNL PRESIDENTIAL BASH ‘08(S)-11/03/2008
NBC
14,436,000

3
TWO AND A HALF MEN
CBS
12,761,000

4
CSI: MIAMI
CBS
12,740,000

5
BIG BANG THEORY, THE
CBS
9,668,000

6
HOW I MET YOUR MOTHER
CBS
9,397,000

7
SAMANTHA WHO?
ABC
8,719,000

8
WORST WEEK
CBS
8,277,000

9
DEAL OR NO DEAL-MON
NBC
7,175,000

10
BOSTON LEGAL
ABC
6,718,000

Source: The Nielsen Company (November 3, …

RANK
NETWORK
DURATION (HOURS)
VIEWERS (P2+)

1
CBS
5,280
6,360,000

2
FOX
3,661
5,850,000

3
NBC
5,280
5,540,000

4
ABC
5,280
4,640,000

5
UNI
5,280
3,300,000

6
CW
3,120
1,520,000

7
TEL
5,280
1,070,000

8
MNT
2,880
980,000

9
TF
5,280
510,000

10
ION
5,280
390,000

11
AZA
5,212
110,000

Source: The Nielsen Company (July 3, 2008 – July 30, 2008)