A recent survey of the top 300 advertising agencies in Brazil, Argentina, and Mexico, which was undertaken by Nielsen on behalf of the Mobile Marketing Association (MMA) in Latin America, underlined the tremendous growth potential of mobile media in the region.

Consumers from lower and middle SELs shop more frequently than others and contributed 65 percent of the total increase in Brazilian consumption. These groups – which combined make up about 59 percent of all consumers – are now playing an important role in the future of the economy.

For much of the developing world, mobile technology’s power to connect even the most remote areas is creating new opportunities to reach consumers.

Latin America was the most confident region according to Nielsen’s latest Consumer Confidence index. Take a closer look at additional regional insights from more than a dozen countries.

If Northeast Brazil was its own country, it would rank as the world’s 39th largest economy. But the region’s size and unique qualities make understanding consumers’ consumption habits a difficult task.

Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index.

It is no secret that young people all over the world have embraced the mobile phone. But who pays for all those mobile services charges?

Latin America endured the global recession much better than North America or Europe, and today it stands out as one of the stronger regions for economic growth.

Smartphones are rapidly gaining popularity in Brazil as recent price reductions have made these devices more accessible to people of all economic levels according to new research from The Nielsen Company.

The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.