With a focus on information and irreverence, Mediaweek has launched MediaFreakBlog.com, joining sister sites Adfreak and Brandfreak. Jim Cooper, Executive Editor, AdweekMedia and editor of Mediafreak explains the strategy behind Nielsen’s most recent blog offering.
What’s the goal of Mediafreak?
Jim Cooper: Mediaweek’s mantra has always been cover the content and follow the dollars, and Mediafreak will operate under the same mission-just in blog form. Our staff writers and freelance contributors will bring their deep institutional knowledge to bear to deliver an insightful, informative and entertaining counterpart to Mediaweek and Mediaweek.com.
Who is …

Nielsen Online is partnering with Adweek Media (a unit of The Nielsen Company) to produce this year’s Buzz Awards. 
The competition celebrates innovative advertising and marketing efforts, with prizes awarded across seventeen categories, ranging from viral marketing, radio and print, to wireless promotion, public relations, and social media.
The Grand Prize winner will receive a four-color ad spread in Adweek, Brandweek, and Mediaweek (valued at $64,100).
The deadline for submissions is August 18.  Click here to enter.