With data from more than 125 Facebook advertising campaigns from 70 brands, Nielsen and Facebook release their findings that hold important implications for brand advertisers.

For a brand manager, the focus needs to be less about ad impressions and more about making a precise and measurable impression on the right audience.

Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.