Loyal customers provide businesses with a steady revenue stream, higher profit margins and confirmed evangelists who virtually—and virally—do much of their marketing for them. Segmentation methods are driving increased ROI among best-fit customers.

Like most people in countries around the world, Taiwanese are experiencing record low consumer confidence.  And just as consumers in the U.S., U.K. and elsewhere have become more value-driven, so too have the Taiwanese, according to the latest Nielsen ShopperTrends report.
62 percent of Taiwan’s grocery shoppers claim to have become more price-sensitive, while among females over 35 and low income households, that number rises to 75 percent.  One store, Post Exchange, has capitalized on this trend with its low price strategy. As a result, 17 percent of all Taiwanese shoppers …

During a recession, the conventional wisdom may be that brands suffer as consumers look to reduce costs and save money.  But while private labels have shown solid growth in many categories, brands continue to grow.  According to Nielsen, 75 of Britain’s top 100 brands continue to increase sales.
Britain’s top brand? Coca-Cola, which racked up £969 million in sales in 2008. Following behind – and showing impressive 16 percent growth – was bread brand Warburtons, with sales of £710 million.
“A strong brand, which focuses on its core value proposition, can outperform …

Baby boomer households represented more than 50% of sales in 98 of 122 consumer packaged goods (CPG) product categories analyzed in a recent study by Nielsen and the Hallmark Channel.  That adds up to almost $200 billion in total sales in those categories. 
But despite the evident buying power of boomers, many advertisers — intent of wooing loyal lifetime customers — continue to focus their advertising on younger consumers.
Writing in the January issue of Nielsen’s “Consumer Insight” online newsletter, Howard Shimmel, Senior Vice President, Consumer Insights, Nielsen, and Jess D. Aguirre, …